(TORONTO, ON—JANUARY, 2011)—There's no need to lose sleep over decorating
colour choices thanks to a newly minted relationship between Benjamin Moore
Paints and GlucksteinHome and its founder, the acclaimed interior designer Brian
Gluckstein. The newest GlucksteinHome bedding and bath collection, in stores
this month, is accompanied by the design maestro's suggested colour palette, a
range of 185 Benjamin Moore paint colours that he has personally chosen from
among the revered paint company's 1,800 hues.
"These are paint colour selections meant to coordinate with and complement
not only GlucksteinHome's textiles for bed and bath, but all of the design
firm's furniture, accessories and lifestyle lines," said Nick Harris, Benjamin
Moore consumer marketing manager, in announcing the collaboration. "Benjamin
Moore is especially excited to be working with Brian in bringing this one-stop
decorating solution to consumers. It's the perfect way to achieve a cohesive
designer look in every room of the house."
The select palette, ranging from raspberry truffle (2080-10) to sage (2143-10) to ansonia peach (HC-52) to
violetta (AF-615), can be found in a virtual
fan deck accessible at www.benjaminmoore.ca/glucksteinhomeinspired,
and ultimately available for sale in "hard copy" format beginning in April. The
bedding ensembles, exclusively available across Canada at The Bay and at Home
Outfitters, are packaged with the suggested paint colours best suited to
achieving a finished environment with the polish of a professional.
Additionally, the packaging directs the purchaser to local Benjamin Moore
retailers, where extensive signage and branding will further differentiate the
GlucksteinHome palette choices.
"Colour plays a vital role in creating the mood of a home," said Gluckstein,
who has themed his new collections on eight distinct design characteristics:
Antiquity, which he describes as a modern approach to traditional
elements; Hampton, featuring relaxed tones and casual silhouettes at
the beach; Suede, a celebration of deep tones and rich textures with a
Zen-like serenity; Pinstripe, evoking the Old World glamour of the Art
Deco period; Steel, sleek, polished and very cosmopolitan;
Luxe, the ultimate in modern refinement and understated elegance;
Classics, quintessential design choices for any home with a traditional
twist; and Moderns, urban sophistication meets contemporary chic.
According to Gluckstein, he insists on Benjamin Moore in all of his interior
design projects, and so it was only natural to work with the brand on this
product initiative, as well.
"Benjamin Moore gives us really authentic, great colours," he said. "There's
a richness to the paint colour, a depth and a complexity to it that's peerless.
There is a very fine development of the colours that we as designers look for,
and that can't be duplicated. In using Benjamin Moore paint, we're always
confident and assured that we get the exact colour we want, the exact quality we
want," he says.
Harris added, "This brand collaboration is all about inspiration. Our mutual
goal is to help demystify for consumers what can often be the most daunting
challenge in design and decorating—making the right colour decision. So, with
Brian Gluckstein as your expert guide, you can give a bedroom a quick makeover
with his GlucksteinHome linens line and then consider his top recommendations
for Benjamin Moore wall colours and trims. It's a tidy package instilling
decorating confidence and providing convenience for today's busy consumers."
The association between Benjamin Moore and Gluckstein builds on a
relationship begun last year, when the paint company enlisted him for a North
American ad and Facebook campaign, For Those Who Know More.
"Brian Gluckstein is, by far, one of the most illustrious and prolific
interior designers working in Canada today. And, now we're enormously excited to
be taking the relationship to this next level," Harris concluded.
About Benjamin Moore:
Benjamin Moore & Co., a
Berkshire Hathaway company, was founded in 1883 and established its Canadian
operations in 1906. One of North America's leading manufacturers of
premium-quality residential, commercial and industrial maintenance paints and
other coatings, its products are distributed through a network of independent
paint and decorating retailers. Benjamin Moore has been a longstanding steward
of the environment, with a relentless commitment to sustainable manufacturing
practices plus the ongoing development of the most eco-responsible formulations
possible. Its portfolio of Green
Promise® paints continues to grow and includes Aura®, an über-performance
low-VOC paint; Natura®, the true
zero-VOC interior paint, remaining zero after tinting in any colour, any sheen;
and EcoSpec® zero-VOC paint for commercial interiors. The only assurance of
getting an authentic Benjamin Moore colour is using Benjamin Moore paint, since
the colourants and resins are proprietary and formulated with the company's own
patented waterborne technologies. And, authentic Benjamin Moore colours are
available exclusively from Benjamin Moore retailers.
About GlucksteinHome:
GlucksteinHome is a collection of
home furnishings designed by renowned Canadian Interior Designer Brian
Gluckstein. An affordable collection of designer-driven home furnishings
carefully detailed to reflect the consumer's lifestyle choices; each with a
confident and distinct sense of style. The collections consists of bedding,
bath, upholstery, casegoods, home accents, dinnerware, tabletop, drapery, rugs,
lighting, patio and holiday. Everything within each lifestyle coordinates
beautifully. GlucksteinHome is currently available across Canada at all Bay and
Home Outfitters stores.
Press Contacts:
Eileen McComb
(201) 949-6620
mailto:eileen.mccomb@benjaminmoore.com
Esther Perman
212-966-3759
estherp@vpcpartners.com
