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Benjamin Moore Announces 2013 Colour of The Year

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As architects, builders and designers gear up for 2013, the colour experts at Benjamin Moore deliver the highly anticipated colour forecast predicting the colour of things to come in the New Year.

Tangy, fresh, and subtly sweet, lemon sorbet (2019-60) optimistically leads a new pack of 18 beautiful paint colours and has been declared the Benjamin Moore 2013 Colour of the Year. The carefully curated collection ranges from pretty pastels to steely neutrals for a fresh, cheerful take on colour.

"Lemon sorbet is a perfect colour to begin invigorating change for 2013," says Sharon Grech, Benjamin Moore Colour Expert. "Colour has the power to evoke a mood and yellow, in its many variations, represents optimism and light for 2013. The colour forecast takes interior spaces in a new direction that we haven't seen in quite some time. The move to a colour-full palette that mixes juicy colours with softer hues, balanced with neutrals, brings a high-fashion feel to the home."

Straight from the runway and into cutting-edge design interiors come fresh pastel hues such as Benjamin Moore's pale blue sweet innocence (2125-50) and the minty antiguan sky (2040-60). Punchy pink raspberry (2075-40), crisp and clear blue ice (821) and rich dakota woods green (2139-20) add a daring dash. All perfect partners to lemon sorbet (2019-60).

When it comes to beautiful colour, performance, quality and paint durability, the world's top designers trust Benjamin Moore paint. Only Benjamin Moore paint can deliver true Benjamin Moore colour using proprietary colourants and resins, formulated with the company's own patented waterborne technology. For super-premium, high-quality paint that is self-priming and quick-drying, designers choose Benjamin Moore's Aura®. The patented Colour Lock™ technology makes the paint totally colour fast and durable.

Benjamin Moore Brings Colour Trends Home
Benjamin Moore launches a fashion-forward Colour Forecast for Canadian DIY designers with an easy-to-use palette of 20 colours, starring lemon sorbet (2019-60). The collection is showcased in the 2013 Colour Trends guide and available at Benjamin Moore Retailers starting in October 2012. It shows Canadians how to make the latest trends work with their existing décor and home furnishings.

"When it comes to home projects, people want to do it right the first time," says Grech. "So, by creating the Colour Trends card for the home, we're helping consumers confidently choose the latest colour schemes by showing them in various, workable combinations."

Bold evening dove (2128-30) and soft dusty mauve (2174-40) create a romantic, cozy and warm atmosphere. Rich satchel (AF-240) and cool sea haze (2137-50) are bold colours for an elegant, eclectic home.

"The only way to achieve Benjamin Moore signature colours is with Benjamin Moore paint formulas because they are designed to work with their proprietary colourants," says Grech. "The great news is that Benjamin Moore offers a variety of high-performance paint products priced to suit every lifestyle. Local Benjamin Moore retailers across Canada are experts in their own right and a great resource for consumers who want to get it done properly the first time."

Benjamin Moore also offers several indispensible online tools to aid in colour selection. Visit www.benjaminmoore.ca to find out more about the Personal Colour Viewer and the Colour Capture App, for iPads and other tablets. All are easy-to-use resources for visualizing how colours will harmonize and complement one another.

Find a Benjamin Moore retailer.

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883 and established its Canadian operations in 1906. One of North America's leading manufacturers of premium-quality residential, commercial and industrial maintenance paints and other coatings, its products are distributed through a network of independent paint and decorating retailers. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura®, the über-performance low-VOC paint; Benjamin Moore Natura™, the true zero-VOC interior paint, remaining zero in any colour, any sheen; and, EcoSpec WB®, the zero-VOC paint for commercial interiors.

For more information, please contact:
Natalie Berardi
Strategic Objectives
416-366-7735 x 245
nberardi@strategicobjectives.com

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