Find Local Store »

USA -> For Architects and Designers -> Color Is Pure Emotion

Color Is Pure Emotion

E-mail to a Friend Add to Favorites Print

It affects our moods and is downright magical in its power to transform and influence our surroundings.



Identifying the colors that speak to how we live today - and may want to live in the future - is a tradition at Benjamin Moore. Consider white, for instance. It’s such a perennial favorite that Benjamin Moore offers 164 different shades. And, if none of these are quite right, our computer color matching technology will create the perfect white for you. Our archives are rich with decorating brochures, advertisements, color trends, and consumer advice dating back to the nineteenth century. We have a long history of guiding homeowners and professionals in their color choices and of helping them choose the best products for the job.


A Tradition of Building Color Confidence


Which Color is Right? What Paint Should I Use?
Consumers and professionals have been asking these questions since Benjamin Moore opened its doors, and we’ve answered. Our North American Color & Design Group continues to inspire, inform, and instruct on decorating with color. With a designer’s eye, we identify and translate color trends into superior-quality paints. Then we motivate designers, contractors, and homeowners to be creative with our palette of more than 3,400 hues.

Color confidence begins with Benjamin Moore color history, spanning three centuries. Our up-to-the-minute color forecasts, advice, and color tools make it easy for consumers and professionals to find exactly the colors they want.

For two years in a row, House & Garden magazine has recognized Benjamin Moore as the number-one paint choice of designers.

Top of Page