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Coordinating Paint Colors - 1970

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Fabrics and bright blue painted wall were bound to look great together since they were coordinated to go together.

This Benjamin Moore advertisement appeared in shelter magazines in 1970 when coordination was a popular buzzword in decorating. The advertisement ties in Benjamin Moore paint colors with textiles from a fabric company. The idea? Through use of custom colors, consumers could coordinate paint colors to any fabrics they desired.

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