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Benjamin Moore Adds Molten Metallics to its Studio Finishes Collection

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(MONTVALE, NJ—JULY, 2012)—Endlessly bubbling up with innovation, Benjamin Moore has introduced Molten Metallics, a new addition to its Studio Finishes portfolio of specialty paints. The name of this new paint product evokes the end result: a surface imitative of a hand-hammered metal.

While most of the special effects coatings in the Studio Finishes collection are glazes, Molten Metallics is an alkyd high gloss paint. It is ideal for adding a dramatic, glamorous look to furniture, decorative pieces, trim and accent ceilings and walls. It also is recommended for exterior surfaces and delivers an effective rust-resistant treatment.

"The illusion of the texture that Molten Metallics creates is captivating and sensual," said Sonu Mathew, Benjamin Moore's senior interior designer. "It's an easy way to produce a rarified look that only artisans typically have mastered. And, it's a lot more economical, too."

Molten Metallilcs is sold in quarts, $22.95, or pints $15.95 MSRP. Six standard ready-mixed colors are offered: Gold, Copper, Bronze, Gun Smoke, Silver and Charcoal. Two coats are adequate to complete a project.

For more information visit www.benjaminmoore.com.

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium-quality residential, commercial and industrial maintenance coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America. Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices and the ongoing development of the most eco-responsible formulations possible. In 2012, Natura®, the company's zero-VOC paint, received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability and rigorously tested performance. Other superior products in Benjamin Moore's Green Promise® portfolio are Aura, the über-performance low-VOC paint, ben, and EcoSpec®WB, a zero-VOC paint for commercial interiors. J.D. Power and Associates 2012 Interior Paint Satisfaction StudySM ranked Benjamin Moore highest in consumer satisfaction; it's the second consecutive year the company received this rating. What's more, the Benjamin Moore color offering of more than 3,500 hues is unrivaled, but any custom color choice can be matched, as was done for the White House Oval Office ceiling and trims. The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and uniquely zero-VOC, formulated with the company's own patented waterborne technologies. And, authentic Benjamin Moore colors are available exclusively from Benjamin Moore retailers.



Kimberlee Bradshaw
Director of Corporate Communications
Benjamin Moore & Co.
corpcomm@Benjaminmoore.com


or

Strategic Objectives Public Relations
416-366-7735
BMoore@strategicobjectives.com

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