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Benjamin Moore Offers Online Guidance To Homeowners Tackling Seasonal Exterior Spruce-Ups

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(MONTVALE, NJ—MAY, 2012)—In time for the spring home spruce-up season, Benjamin Moore has launched benmoorestains.com.

The site is aimed at supporting homeowners in their quest for just the right stain for their deck or siding. This easy-to-navigate compendium of all things stain-related informs, instructs and inspires with how-tos on stain preparation, guidance on selecting the right product that's best for a specific job, show-and-tell demonstration videos on application techniques, plus color and opacity options that Benjamin Moore offers.

Additionally, the site directs consumers to painting contractors who, having completed a course of study, are certified by Benjamin Moore and qualify as authorities in the category of exterior stains—painting professionals a homeowner can depend upon for any type of stain project.

"We want consumers to have complete confidence in those who are selling or using Benjamin Moore stains—assured that they are the ultimate experts, fully knowledgeable on how these products perform," said Rob Sheehan, Benjamin Moore's director of stain and primer segments.

Homeowners interested in pursuing stain options should visit benmoorestains.com to view the entire ARBORCOAT® portfolio of exterior stains and then explore the numerous tools that help in choosing the right product for the project. An easy next step is sampling and testing ARBORCOAT®. To test your color and stain choice, consider purchasing a pint from our official Online Store or at a nearby Benjamin Moore retailer.

About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance paints and other coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America.

Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura®, its über-performance low-VOC paint; Natura®, the true zero-VOC interior paint, remaining zero after tinting in any color, any sheen; and EcoSpec® WB a zero-VOC paint for commercial interiors.

Benjamin Moore has repeated its ranking two years in a row as highest in customer satisfaction with interior paint in the J.D. Power and Associates 2012 Interior Paint Satisfaction StudySM.

What's more, the Benjamin Moore color offering of more than 3,300 hues is unrivaled, but any custom color choice can be matched, as was recently done for the White House Oval Office ceiling and trims.

The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and formulated with the company's own patented waterborne technologies. And, authentic Benjamin Moore colors are available exclusively from Benjamin Moore retailers.


Press Contacts:

Kimberlee Bradshaw
Director of Corporate Communications
Benjamin Moore & Co.
corpcomm@Benjaminmoore.com


or

Strategic Objectives Public Relations
416-366-7735
BMoore@strategicobjectives.com

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