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BENJAMIN MOORE UNVEILS 'BREATH OF FRESH AIR' (806) AS ITS 2014 COLOR OF THE YEAR

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Benjamin Moore Creative Director Sets Industry Trend By Curating Color Trend 2014 Palette With Harmonious Colors That Are True To Homeowners' Lives

(MONTVALE, NJ—October 2, 2013) — Benjamin Moore, a unit of Berkshire Hathaway and one of North America's most respected paint and coatings manufacturers, unveiled today its highly anticipated Color of the Year for 2014 to be "Breath of Fresh Air" (color number 806) as part of its Color Trends 2014 palette. Announced by newly appointed Benjamin Moore Creative Director Ellen O'Neill at the opening of the company's New York City showroom during Fall Market 2013 for architects and designers, Breath of Fresh Air is a gorgeous, ethereal blue serving as a "new neutral" that is livable and functional.

"We chose Breath of Fresh Air because we were seeing it across several different environments—it's our new neutral," said O'Neill. "Our Color of the Year and Color Trends 2014 palette is a direct result of the fresh color cues and pastel trends we've seen throughout the home furnishing, fashion and even pop culture landscape."

For the 2014 Color Trends collection, Benjamin Moore decided to break away from the pack with a collection that is not only rich and enduring, but livable for today's homeowner or designer as each hue resonates with many different styles. As color rarely exists in isolation, Benjamin Moore designed a palette of 23 colors that not only stand each on their own but also work well in harmony allowing the transitions of spaces and colors to flow seamlessly.

O'Neill added: "We know that color is the ultimate form of personal expression, so we curated this collection to help consumers create beautiful spaces with confidence."

The Benjamin Moore Color Trends for 2014 palette includes 23 carefully selected Benjamin Moore paint hues that harmonize with one another to create that perfect envelope for any interior design style:

Benjamin Moore Color Trends for 2014 curated palette cards and Benjamin Moore products are exclusively found at Benjamin Moore's network of 5000 independent paint and decorating dealers across the US and Canada. Visit www.benjaminmoore.com to find the closest dealer.

About Ellen O'Neill
Ellen O'Neill is the Creative Director of Benjamin Moore & Co., a unit of Berkshire Hathaway, and North America's most respected interior and exterior paint manufacturer and color authority. As part of the color innovation and design team, she leads the Creative and Color teams at the company that drive inspiration through color tools and forecasting for consumers, designers, architects and other end users though Benjamin Moore's collection of nearly 3500 rich and enduring colors. A multi-faceted design professional with a career spanning decades, O'Neill is one of the interior design industry's most influential style makers. From home furnishings and accessories to wall coatings and color themes, Ellen brings her inspiration and creativity to Benjamin Moore customers and the greater international design community. Before joining Benjamin Moore, O'Neill was previously the Vice President of Design for St. Regis Hotel and Resorts, the Luxury Collection in the Starwood Hotel and Resorts portfolio. She was selected to participate in the Building World Class Brand Initiative, an intense program focused on identifying signature brand language and standards for each hotel brand in the Starwood portfolio. Prior to that, O'Neill served as Global Vice President for Polo Ralph Lauren Home Design. In this role, reporting directly to Mr. Lauren, she interpreted his design aesthetic into timeless, classic, iconic products for the home. A highly sought after voice in the industry, Ellen has been featured in numerous magazines and design books from House Beautiful to the World of Interiors and the Best of Interiors. In 2010, she resided in Paris and worked on several design projects for the Crillon Hotel and Le Moulin de la Tuilerie, former residence of the Duke and Duchess of Windsor. She began her design career as the sole proprietor of Ellen O'Neill's Supply Store in Manhattan. With her unique vintage and contemporary merchandise, the store's displays and window designs were often published in The New York Times, New York magazine and many other shelter, beauty and lifestyle magazines.

About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors -- all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2013 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the third consecutive year and fourth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

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