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Free Inside Edge® Painter & Contractor Training Webinars

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Searching for new ways to grow your business?

Join experts from Benjamin Moore and the Painting and Decorating Contractors of America (PDCA) for a series of free online painting seminars and contractor training designed just for you!
  • Get tips and techniques on how to strengthen your business
  • Learn what works and how to apply it to your business
  • Share your experiences and get feedback and answers to your questions
These webinars are best viewed in Windows Media Player version 11. Click here to get a free download of this program.


“How to Use Social Media to Grow Your Business”
Presenter: Lisa Sharp, Digital Communications Specialist, Benjamin Moore

• Definition of social media and how to use it
• Best practices on Facebook, Twitter, and other social media channels
• How to get started and join the online conversation

Use our Social Media Tip Sheet to start building online relationships with your existing customers and attracting new ones.

 **Please note that this webinar starts one-two minutes from when the download begins to play.**

Listen Now (24.59 MB)

“Job Estimates that Maximize Returns” 

Presenter: Brandt Domas, President of
PDCA Contractor College Trainer

  • Why a good estimating system is important to the success of your business
  • Objectives and methods of a good estimating system
  • Description of jobcosting, and how it can increase the accuracy of estimates

Start maximizing your returns now with our free Job Cost Estimator, an easy-to-use program to help you develop quotes based on actual costs and desired profit. For a copy in English or Spanish, call (866) 326-2372. In Canada, call (800) 361-5898 for a copy in English or French.

Listen Now (42 MB)


“Using Color to Differentiate Your Business”
Presenter: Dawn Stoecklin, Manager of Color Marketing, Benjamin Moore

  • How color can optimize your marketing efforts
  • Color basics and tools to assist you with clients
  • How to create your own Color Team
**Please note that that webinar audio begins before the slide presentation appears.**

Listen Now (25 MB) 

"Proven Marketing Strategies that Work”
Presenter: Brandt Domas, President of
PDCA Contractor College Trainer

How branding systems can transform production and field management into a “repeat and referral” marketing engine.

  • How to develop and implement branding systems
  • How to use communications to reinforce and promote the active delivery of great service
  • How to use training and monitoring tools

Listen Now (61.17 MB)  

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