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Easy Ways to Track Your Painting Business Online

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Monitor what people are saying about your business online.

What are your customers and competitors saying about you online? Track yourself on the Web to manage your reputation.

Consumers are increasingly turning to online media to find services in their local areas. As a smart business owner, you know the importance of building your online presence. To put your business on the map, create free listings on Google Places and Yelp—both good sources for finding local businesses—and set up a Facebook page for your business.

The next step is to track your business online. It's important to regularly monitor what people are saying about you, especially if you are using social media to promote your painting business. The whole point of using social media is to engage your customers, and prospective ones, in conversation.

Social networks have made word of mouth more powerful than ever. Customers, prospective customers, employees and competitors can all post their opinions for the world to see, impacting your business—positively or negatively—overnight. Monitoring and proactively managing your painting business's online reputation is critical to your success.

Here are some ways to track yourself online, at no cost. Just click on the links below and follow the simple instructions on each of the sites to start seeing what is said or written about your company now.

Google Alerts

Sign up to receive daily emails telling you when and where your business was referenced anywhere on the Web. Enter your business name in quotes and in various spellings in the search parameters.

Twitter® Search

Lets you search Twitter for mentions of keywords or phrases, such as the name of your business, so you can read what is being said. Also, Twitter Sentiment will display all positive and negative tweets that contain your search term and create a pie chart showing you the ratio of good to bad tweets.

Social Searcher

Find out who's talking about your company or website (or your competition!) on Facebook®'s public pages.

Technorati, Social Mention and Icerocket

These blog search engines will find mentions of your business in blog posts and links.

BoardReader

Use it to track conversations about your business on forums and message boards across the Web.

Social media can make or break a business. Tracking online conversations about your business gives you the opportunity to engage customers and address any issues before they become big problems.

See other business tools and educational resources to help you grow your business.

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