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Benjamin Moore Makes Personally-Inspired Rooms a Reality with Launch of Design By What Matters

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Interactive Tool Helps Consumers Discover their Design Personalities & Create Custom Palettes

Montvale, NJ - June 2, 2014 - Benjamin Moore, one of North America's most respected paint and coatings brands, announced today the launch of Design By What Matters, an innovative, interactive online tool that utilizes social data, lifestyle information and style preferences to help consumers design rooms inspired by what matters to them.

Benjamin Moore developed Design by What Matters to help consumers discover their design personalities and create unique color palettes just for them. In a few minutes, by answering a few fun and simple questions, users generate a customized room featuring a palette inspired by a favorite image or color. Questions like, "What's on your bucket list?" or "What does your dream view look like?" among others, lead to a personalized bedroom, living room, kitchen or dining room. Consumers can further explore Benjamin Moore palettes to create a space that feels like home. From there, users can also buy paint samples and get design tips to help turn that ideal look into a reality.

"Designing a space is a very personal process inspired by what matters in an your life," said David Melançon, Executive Vice President and Chief Marketing Officer. "Whether you're a design enthusiast or a novice choosing colors for your first home, Design By What Matters is a tool you can use to create living spaces that bring your personality, lifestyle and preferences to life virtually before you take the leap of committing to them in real life."

Participants are encouraged to share their design creations on social media using #BenjaminMoore #DBWM. The platform also allows users to purchase paint samples and get design tips to help make your ideal look a reality. To get started and design a customized room and color palette, visit www.DesignByWhatMatters.com.

About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

CONTACT:
Kelly Sinatra
201.949.6290
kelly.sinatra@benjaminmoore.com

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