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Superior quality. Superior performance.

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"Benjamin Moore's prime objective: first-class paint at all times. Better tomorrow than yesterday." - Warren Buffett

The better the resins and colorants, the better the paint. Benjamin Moore creates and manufactures its own resins - the binders that make the film and finish of a paint - and colorants - the pigments that give the paint its unique color and hiding characteristics. Then we take these proprietary ingredients and custom-formulate them to optimize their performance in each one of our products. This is a key component of our competitive advantage.

Each product is designed to perform - crafted to serve a specific role, to deliver specific benefits. This is the secret behind the superior performance of Benjamin Moore coatings: extraordinary application properties, durability, scrubbability, and longevity.

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