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Benjamin Moore Creates Grand Entrance Especially For Front Door Makeovers

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(MONTVALE, NJ—APRIL, 2012)—Benjamin Moore knows what it takes to make a grand entrance. The iconic American paint manufacturer has developed Grand Entrance™, the perfect coating for a home's front door and trim that delivers high-impact color readable from beyond the curb, creating the perfect first impression to greet anyone who comes knocking.

In producing Grand Entrance™, Benjamin Moore has leveraged the low-VOC, waterborne alkyd resins technology that was introduced in 2011 with the launch of its breakthrough product ADVANCE®. This time around, though, the focus is exclusively on beautifying and protecting doorways vulnerable to the ravages of outdoor exposure. What's more, Grand Entrance is sold in quart sizes—just enough for both the interior and exterior of a door, plus the framing trim.

"Grand Entrance is designed to be a convenience for consumers, and we're pleased to bring it to market in time for springtime spruce-ups," said Carl Minchew, director of product development.

Another convenience for consumers: Benjamin Moore has created a specialty color card with 32 hues, the picks most typically favored for a home's front door regardless of the architectural style. But Grand Entrance is available in unlimited colors for any interior or exterior project, as well. Sheen availability in High-Gloss and Satin. Suggested retail price is $43.99 a quart.

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About Benjamin Moore

Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance paints and other coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America.

Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura®, its über-performance low-VOC paint; Natura®, the true zero-VOC interior paint, remaining zero after tinting in any color, any sheen; and EcoSpec® WB a zero-VOC paint for commercial interiors.

Benjamin Moore has repeated its ranking two years in a row as highest in customer satisfaction with interior paint in the J.D. Power and Associates 2012 Interior Paint Satisfaction StudySM.

What's more, the Benjamin Moore color offering of more than 3,300 hues is unrivaled, but any custom color choice can be matched, as was recently done for the White House Oval Office ceiling and trims.

The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and formulated with the company's own patented waterborne technologies. And, authentic Benjamin Moore colors are available exclusively from Benjamin Moore retailers.

Press Contacts:

Kimberlee Bradshaw
Director of Corporate Communications
Benjamin Moore & Co.


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