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Benjamin Moore Predicts It's Going to Be a Pastel Palette for 2013

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(MONTVALE, NJ—AUGUST, 2012)—Yummy news from Benjamin Moore: lemon sorbet
(2019-60)
is being called out as the 2013 Color of the Year.

"The palette is shifting from super-saturated and strong hues to softer, lighter pastel shades," explained Sonu Mathew, ASID, IIDA and Benjamin Moore's senior interior designer. She and her fellow color experts at the 129-year-old American paint company annually forecast upcoming color trends to help guide homeowners, interior designers and anyone who's thinking of taking on a decorating project that might add a new coat of paint to a wall. In singling out lemon sorbet (2019-60) for 2013, she noted that "It's the perfect partner for the emerging palette of freshened, polished pastels that promise to be favorites in the coming year. Additionally, it's the ideal transition color as we move from the more vibrant spectrum and mid-to-deep tone hues that we've been experiencing in home furnishings and fashions."

According to Mathew, yellow has always represented a sense of optimism, "and as the world seems to be gradually turning the corner on recessionary times, this whispery tint of the color is timely and evocative of the uptick. As for the move to pastels," she continued, "they convey innocence and typically have a calming influence."

The 18 other trend colors that Benjamin Moore is serving up for 2013 are equally as delicious as lemon sorbet (2019-60), and they're proposed in combinations that create a feast for the eyes when teamed with existing home furnishings. With lemon sorbet (2019-60) as the common denominator and assured to complement any or all of the other Benjamin Moore paint colors named, the suggested combinations include:

"We want to help take the guesswork out of color selection," said Mathew. "So, in proposing these combinations we're letting consumers know they can confidently choose any one color for a single or all walls, then use another for the ceiling and another for trims, moldings, and other accents."

Mathew said that the end goal in providing an annual color forecast is to help inspire and fuel the imagination of individuals as they take on home decorating and painting projects. "This is meant to be a starting point in their color selection process," she said.

Benjamin Moore also offers several indispensible online tools to aid in color selection. Visit www.benjaminmoore.com to find out more about the Personal Color Viewer® and the Color Capture® app for iPads® and other tablets. All are easy-to-use resources for visualizing how colors will harmonize and complement one another. Additionally, your Benjamin Moore retailer is a trusted and valuable go-to authority for all things paint and color. Find the one nearest you on the website's store locator.

About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium-quality residential, commercial and industrial maintenance paints and other coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America.

Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices and the ongoing development of the most eco-responsible formulations possible. In 2012, Natura®, the company's zero-VOC paint, received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability and rigorously tested performance. Other superior products in Benjamin Moore's Green Promise® portfolio are Aura®, the über-performance low-VOC paint; ben®; and EcoSpec®WB, a zero-VOC paint for commercial interiors.

J.D. Power and Associates 2012 Interior Paint Satisfaction StudySM ranked Benjamin Moore highest in consumer satisfaction; it's the second consecutive year the company received this rating. What's more, the Benjamin Moore color offering of more than 3,500 hues is unrivaled, but any custom color choice can be matched, as was done for the White House Oval Office ceiling and trims.

The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and uniquely zero-VOC, formulated with the company's own patented waterborne technologies. And, authentic Benjamin Moore colors are available exclusively from Benjamin Moore retailers.


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