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Benjamin Moore Launches First-Ever Mobile Game App, Bendoku

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Mobile Game Encourages Players to Test their Color IQ

Montvale, NJ — May 29, 2014 — Benjamin Moore, one of North America's most respected paint and coatings brands, announced today the launch of Bendoku, a mobile, puzzle game that will challenge your ability to distinguish and arrange colors. As challenging and fun as word games and crossword puzzles, Bendoku turns color palettes and color theory into a fun and interactive game featuring three Benjamin Moore signature color collections: Color Preview, Affinity and Williamsburg. With the launch of Bendoku, Benjamin Moore is continuing to innovate its mobile and social media platforms to meet the needs of today's younger and female homeowners.

"With so many Consumers today utilizing mobile technology for every facet of their lives - whether shopping online, connecting with friends via social networks or playing the many games available, we saw an opportunity to create a fun and interactive experience, that brings the Benjamin Moore brand to a new audience." said David Melan&ccedul;on, Executive Vice President and Chief Marketing Officer at Benjamin Moore. "Benjamin Moore is excited to bring Bendoku to this active marketplace and give those many color-loving consumers a new way to play and explore color."

Recent reports show that women now make up between 40-45 percent of all U.S. gamers, confirming an upward trend for female players. Additionally, industry reports cite that app usage on smartphones are continuing to grow in 2014. With Bendoku, consumers can add home decorating and design to their list of favorite gaming apps.

Bendoku is based on the popular game Blendoku, created by Lonely Few, LLC. Blendoku is a worldwide sensation that has received five stars on the Google Play store and has over three million downloads to date. Players complete levels by moving paint color chips onto a puzzle board completing blends from one color to another. There are a total of 250 levels, each increasing in difficulty. As users progress through levels they can save their favorite colors and share them on Facebook and Twitter. Players can also promote their color expertise via social media when each color collection level pack is completed.

Bendoku is free and now available in the Apple iTunes, Google Play and Amazon Kindle mobile app stores.

About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.

CONTACT:
Kelly Sinatra
201.949.6290
kelly.sinatra@benjaminmoore.com

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