Natura comes in any color — so you can select a green option for your family that offers zero emissions and virtually no odor without having to compromise on color, or anything else.
For a space you use everyday, you really can't afford to have it out of commission. Natura's one hour recoat time and no-VOC formula will have them trekking back through in no time.
Natura® Zero VOC and Zero Emissions* Paint
Beautiful Color. Lasting Durability. None of the other stuff.
Creating a greener and safer life for you and your family should be simple. It should be easy to find environmentally sustainable products that offer exactly what you want - and nothing you don't.
At Benjamin Moore, we're committed to providing environmentally-friendly products that both protect and beautify your home. Natura paint goes beyond zero VOC to offer zero emissions and virtually no odor, so there is nothing standing between you and gorgeous rooms your whole family can enjoy. Its patented manufacturing process was also designed to ensure that there is no compromise on style or results. With Natura, what's good for your walls is even better for your family - and the planet.
"Green Without Compromise®" - what Natura offers
The Green Good Housekeeping Seal helps consumers choose products that demonstrate environmental responsibility on a wide range of criteria.**Natura surpassed all other paints and was the first and currently the only paint to earn the Green Good Housekeeping Seal in the Paints and Coatings category.
Products carrying the Green Promise designation indicate the Benjamin Moore assurance that this product is environmentally-friendly and meets - and even exceeds -the strictest industry standards and regulations, while maintaining the premium level of performance you expect from Benjamin Moore.