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Colour Stories™–The Best Colour Meets the Best Paint

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Benjamin Moore introduces the first full-spectrum paint colours with its unique Colour Stories colour palette-240 new colours for Aura interior paint.

240 stunning new full–spectrum paint colours your customers will love.

Unlike conventional formulas, the unique Colour Stories™ palette does not use black or grey tints. Instead, more pigments–anywhere between five and seven–are incorporated per colour (traditional methods generally utilize three pigments). These colours have greater clarity and purity, and are richer and more vibrant.

This new palette is only available in Aura® Interior Paint. Because Colour Stories hues are achieved with many pigments, each prescription is very complex and requires paint with a formulation that can easily support the increased pigments.

Aura applies easily with excellent flow and leveling for a smoother, premium finished look. And it dries fast, allowing you to apply a second coat on the same day to save you time and money.

Now you have something truly unique to offer your most colour-conscious customers. With our exclusive pigments, base technology, and formulations, it's impossible to match our colours. We challenge anyone to try.

You can purchase Aura quarts and gallons at your local Benjamin Moore retailer.

Contact your Benjamin Moore Representative for more information on how you can get a Colour Stories fan deck.

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