This Privacy Policy was last modified and is effective as of January 3, 2020.
This privacy policy (“Privacy Policy”) describes how Benjamin Moore & Co (“Benjamin Moore,” “we,” “us,” or “our”) handles certain Personal Information (as defined below) that we collect from you through our websites or apps (collectively, “Sites”) which provide an authorized link to this Privacy Policy, as well as how to exercise your rights or contact us with questions or concerns regarding the same.

Changes to Privacy Policy
We reserve the right, in our sole discretion, to modify, add or delete provisions of this Privacy Policy at any time and from time to time by updating or revising this posting and such revisions shall take effect as of the date of posting; provided that we will provide you with notice of material changes to this Privacy Policy as appropriate under the circumstances. UNLESS OTHERWISE INDICATED, ANY CHANGES TO THIS PRIVACY POLICY WILL APPLY IMMEDIATELY UPON POSTING TO THE SITES. You should come back to the Site and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

Non-Personal Information Collected and How Collected
When you access or visit our Sites, we and our Operational Service Providers (as defined below) often use technology that can recognize, collect and/or transmit information that is associated with you, but which does not personally identify you. Although the term "cookie" specifically refers to a small file that is stored on a user's computer or other device for record-keeping purposes, for the purposes of this Privacy Policy, we will use the term "cookie" to refer generically to any technology that can recognize, collect and/or transmit information about your visits to our Sites. This type of information includes such data as the Internet or web domain that referred you, the type of operating system and browser you are using, the date and time of your visit, data relating to activities on our Websites (e.g., so-called 'clickstream' data) and other technological attributes about your visit to the Websites. This information is used to analyze trends, administer our Sites, track user movements on the Sites and elsewhere on the Internet, and gather aggregate demographic information about visitors so we can continually improve our Sites and for advertising purposes.

Cookies also allow our Sites to recognize a user’s computer or access device each time it is used to visit a particular Site, and can keep count of how often you return to such Site. Cookies can also track how you use our Sites, your preferences for features and functions and, for our Sites that have registration or similar features, cookies can store information such as your user name and password so you don't have to re-enter them each time you return to visit.

You can disable or turn certain cookie features off by changing the settings on your Internet browser and you can also change the settings to stop your browser from automatically accepting certain cookies. Although changing these settings may not affect your ability to browse, it may affect your ability to use certain features and functions of the Sites and it may also require you to re-enter certain information each time you visit or attempt to use the Sites. You should consult the operating instructions that apply to your browser to determine how to best configure your browser settings for your needs.

Personal Information Collected
The term "Personal Information" refers to any information you provide in connection with your use of any of our Sites and from which, alone or in combination with other information, you can be identified. Personal Information may include such things as your name, street address, telephone number, date of birth, e-mail address and any other information which might reasonably be used to identify you. We obtain Personal Information from you when you submit it to us or provide it on one or more of our Sites that require it in order to allow you to register, subscribe or take advantage of certain features, functions, services, activities, promotions and content on our Sites ("Content"). You may also email us with a question or for more information and we will use your contact information (which includes Personal Information such as an email address) to help respond and for customer service purposes. We also may obtain Personal Information from third parties, for example, when somebody mentions Benjamin Moore on social media, we may collect other information they have made public for insight into their social interactions with our brand. Please note that you may not be able to fully use our Sites, or Content, if you choose not to provide your Personal Information when requested.

Advertisers, Co-sponsors and Links
Our Sites may contain or display information from (or permit the collection of information by) third party co-sponsors, advertisers, retailers, distributors, or others (each, a "Third Party Advertisers") that offer to make information, goods or services available, provide opportunities to participate in promotions or engage in activities or that link or redirect your browser to other websites, materials or organizations, or that provide us with other services. For example, we may permit Third Party Advertisers to display or serve advertising on our Sites. We and certain Third Party Advertisers may use first-party cookies and third-party cookies together, and other automated technologies, and in some cases additional information, (i) to inform, optimize, and serve ads based on past visits to our Sites or other factors and (ii) to report how ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Sites or other factors. For example, our Sites may use cookie-related services provided by Google (such as Google Analytics Demographics and Interest Reporting, Remarketing with Google Analytics, and Google Display Network Impression Reporting). You may visit the Network Advertising Initiative's Consumer Opt-Out page or the Digital Advertising Alliance's Consumer Choice page to opt out of receiving tailored advertising based on your Internet browsing activities from companies that participate in those programs. Some of our advertising-related activities may involve the services of companies that do not participate in those programs. The opt-outs apply only to the browser in which you set them. You should be aware that even if you encounter an advertisement, link or reference to a Third Party Advertiser’s website on one of our Sites and even if we have a relationship with the Third Party Advertiser, we do not control them, their websites or their policies and practices regarding use of their websites or any rules they have regarding the use of cookies or collection, use or disclosure of your information (including Personal Information). These are within their control and not ours and the terms and conditions, as well as the privacy policies that apply to these Third Party Advertisers and their websites are their responsibility, not ours.

Disclosure to Third Parties
We may also share Personal Information we collect with our service providers (“Operational Service Providers”) who perform services on our behalf including for the purpose of delivering advertising, marketing, administering, operating, configuring site design, maintaining and providing internal support for our Sites and Content on the Sites or performing other services for us or on our behalf.  Note that any supplemental privacy policy that applies to your use of a particular Site may contain additional detail regarding disclosure practices specific to that Site, beyond what is described below. We request that our Operational Service Providers protect your privacy and not disclose your Personal Information to third party marketers that are not associated with our Sites, nor are they permitted to use your Personal Information for their own marketing, promotional, or other purposes. We may share Personal Information with other Third Parties involved in your transaction, such as relevant retailers and distributors.

We also reserve the right to make your Personal Information available to other third parties:

  • When compelled by a governmental agency, law, regulation, a court or other legal process;
  • If we believe you are violating, or have or may violate, any law, regulation, or our Terms and Conditions;
  • If we believe you are or may be a threat to the safety, property, interests or rights of Benjamin Moore or others;
  • In order to investigate, respond to or resolve problems or inquiries or defend our interests;
  • In the event of a merger, acquisition, change of control, joint venture or other business combination.

How Your Information Is Used
We use your Personal Information for a number of business purposes, including: (a) for the specific purpose for which it was submitted (e.g., to receive communications by e-mail); (b) to improve the Content, appearance and utility of our Sites and to tailor your experience on our Sites; (c) to trace our visitors' use of our Sites, (d) for research purposes; (e) to monitor compliance with our Terms and Conditions and otherwise protect our rights and property; (f) for marketing and other communications; and (g) for any other purpose described in this Privacy Policy or in any other supplemental privacy policy or notice applicable to the relevant Sites. 

We maintain a reasonable standard of security and confidentiality and try to limit information access to individuals who need to have such access to perform their responsibilities associated with our Sites. The Internet, however, and communications cannot be guaranteed to be secure and it is possible that others may unlawfully intercept or access information, transmissions or communications to, from or within our Websites. By using our Websites you are agreeing to assume this risk and any and all responsibility and liability that may arise.

Your Rights Regarding Personal Information
In addition to any terms, conditions or rights that are described in any supplemental privacy policy applicable to particular Sites, we honor any applicable legal requirement to provide you with the right to request that Benjamin Moore: (a) provide, correct or update your Personal Information; (b) limit its sharing of your Personal Information with third parties; (c) delete your Personal Information; or (d) opt out of various forms of direct marketing. Although we may provide you with the ability to update or delete Personal Information directly online, some Personal Information may not be changed or deleted by you and requires you to contact Benjamin Moore for verification (e.g., birth date, email address, name). If any of our Sites do not allow you to update or delete Personal Information online, or if you need to change information that needs verification, please contact us.

You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account.

We do not knowingly solicit Personal Information from or market to children under 13 years of age. If we learn that Personal Information from users less than 13 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

International Transfers
If you are using the Sites from outside the United States, please be aware that your Personal Information will be transferred to, stored, and processed in the United States. Although we take steps to provide adequate safeguards, the data protection laws of the United States might not be as comprehensive as those in your country.  We endeavor to apply suitable safeguards to protect the privacy and security of Personal Information transferred to us in the United States, and to use it only in a manner consistent with your relationship with us and the practices described in this Privacy Policy. 

We retain your Personal Information only for so long as is necessary to fulfill the purposes for which your Personal Information was collected, unless a longer retention period is permitted or required by applicable law.

Do Not Track
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy

Your California Privacy Rights
The state of California provides its residents with certain rights concerning their Personal Information.  This section describes how California residents may exercise their rights with respect to the Personal Information that we collect under this Privacy Policy.

A.  Categories of Personal Information Subject to California Privacy Rights

In accordance with California law, we collected the following categories of Personal Information within the preceding 12 months:

  • Identifiers (for example, name, email address, and IP address);
  • Phone number;
  • Payment information (for example, the credit card number processed on our behalf by a payment processor);
  • Commercial information;
  • Internet or other electronic network activity information, including information on your usage of our Service;
  • Geolocation data; and
  • Inferences drawn from any information identified above to create a profile.

We share each of these categories of Personal Information with our Operational Service Providers to the extent necessary for our business and operational purposes and as otherwise described in this Privacy Policy.

B.  Your California Privacy Rights

In accordance with California law, California consumers may exercise under the following rights with respect to their Personal Information:

Privacy Right



You have the right to request information on the categories of Personal Information that we collected in the previous twelve (12) months, the categories of sources from which the Personal Information was collected, the specific pieces of Personal Information we have collected about you, and the business purposes for which such Personal Information is collected and shared. You also have the right to request information on the categories of Personal Information which were disclosed for business purposes, and the categories of third parties in the twelve (12) months preceding your request for your Personal Information.

Data Portability

You have the right to receive the Personal Information you have previously provided to us.


You have a right to request to have your Personal Information deleted from our servers and we will direct our service providers to do the same. However, please be aware that we may not fulfill your request for deletion if we (or our service provider(s)) are required to retain your Personal Information for one or more of the following categories of purposes: (1) to complete a transaction for which the Personal Information was collected, provide a good or service requested by you, or complete a contract between us and you; (2) to ensure our website integrity, security, and functionality; (3) to comply with applicable law or a legal obligation, or exercise rights under the law; (4) to otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.

If you would like to exercise your rights listed above, please send (or have your authorized agent send) an email to or call us toll-free at:  1-855-724-6802. While we take measures to ensure that those responsible for receiving and responding to your request are informed of your rights and how to help you exercise those rights, when contacting us to exercise your rights, we ask you to please adhere to the following guidelines:

  • Tell Us Which Right You Are Exercising: Specify which right you want to exercise and the Personal Information to which your request relates (if not to you). If you are acting on behalf of another consumer, please clearly indicate this fact and your authority to act on such consumer’s behalf;
  • Help Us Verify Your Identity: Provide us with information to verify your identify. For example, provide us (at a minimum) your phone number or email address.  If your phone number or email address appears in our records, we may contact you to help confirm that you are making the request.  Please note that if we cannot initially verify your identity, we may request additional information to complete the verification process. Any Personal Information you disclose to us for purposes of verifying your identity will solely be used for the purpose of verification. 

Direct Our Response Delivery: Please provide us with an e-mail or mailing address through which we can provide our response.  If you make the request by email, unless otherwise requested, we will assume that we can respond to the email address from which you made the request


Contact Us
If you have any questions about this Privacy Policy, please use this web form to contact us, or email us at  You can also write to us via postal mail at:

Privacy Administrator 
Benjamin Moore & Co. 
101 Paragon Drive 
Montvale, NJ 07645