It was just a year ago that the fabled brand made the trusted listing, and in retaining its spot for 2012, it outperformed 13 other paint brands, receiving an index score of 790 on a 1,000-point scale. Moreover, Benjamin Moore was cited for performing particularly well in three of the study factors: application, offerings and durability. Now in its sixth year, the J.D. Power and Associates consumer study on interior paint satisfaction was based on more than 8,000 respondents who purchased and applied interior paint within the previous 12 months.
"It's a tremendous honor to receive this esteemed recognition for the second year in a row," said CEO of Benjamin Moore & Co. "The voice of the consumer has spoken through J.D. Power and Associates, and we are grateful to know that our company-wide dedication to producing an incomparable-performance paint is so widely acknowledged and appreciated."
Benjamin Moore topped the brand rankings of the study's inaugural release in 2007, and since then the company has significantly grown its product portfolio to include some of the "greenest" interior paint formulations sold in North America. Aura®, a low-VOC paint, and zero-VOC Natura® paint disprove myths that sustainability sacrifices performance. It is performance, according to the study, that impacts customer loyalty.
About Benjamin Moore
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of the country's leading manufacturers of premium quality residential, commercial and industrial maintenance paints and other coatings, its products are distributed via a network of independent paint and decorating retailers throughout North America.
Benjamin Moore has been a longstanding steward of the environment with a relentless commitment to sustainable manufacturing practices plus the ongoing development of the most eco-responsible formulations possible. Its portfolio of Green Promise® products continues to grow and includes Aura, the über-performance low-VOC paint; Natura, the true zero-VOC interior paint, remaining zero after tinting in any color, any sheen; and Eco Spec®WB, a zero-VOC paint for commercial interiors.
What's more, the Benjamin Moore color offering of more than 3,300 hues is unrivaled, but any custom color choice can be matched, as was recently done for the White House Oval Office ceiling and trims.
The only assurance of getting an authentic Benjamin Moore color is using Benjamin Moore paint, since the colorants and resins are proprietary and formulated with the company's own patented waterborne technologies. And authentic Benjamin Moore colors are available exclusively from Benjamin Moore retailers.
About J.D. Power and Associates
Headquartered in Westlake Village, CA, J.D. Power and Associates is a global marketing information services company operating in key business sectors, including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit www.JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.