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Girl's Bedroom

Natura comes in any color — so you can select a green option for your family that offers zero emissions and virtually no odor without having to compromise on color, or anything else.


For a space you use everyday, you really can't afford to have it out of commission. Natura's one hour recoat time and no-VOC formula will have them trekking back through in no time.

Kid's Bath

Soft and sweet, this room calls for a paint that's as gentle as the suds she loves to splash around in. No volatile organic compounds and virtually no odor mean you can give her that perfect pink, without disrupting her bedtime routine.

Natura® Zero VOC and Zero Emissions* Paint

Beautiful Color. Lasting Durability. None of the other stuff.

Creating a greener and safer life for you and your family should be simple. It should be easy to find environmentally sustainable products that offer exactly what you want - and nothing you don't.

At Benjamin Moore, we're committed to providing environmentally-friendly products that both protect and beautify your home. Natura paint goes beyond zero VOC to offer zero emissions and virtually no odor, so there is nothing standing between you and gorgeous rooms your whole family can enjoy. Its patented manufacturing process was also designed to ensure that there is no compromise on style or results. With Natura, what's good for your walls is even better for your family - and the planet.

"Green Without Compromise®" - what Natura offers

  • Patented manufacturing process - Natura is produced on a dedicated manufacturing line to ensure virtually no odor and low emissions.
  • Zero VOCs, zero emissions & virtually odorless - allows you to return to using your space quickly.
  • Unlimited color selection - going green doesn't mean giving up your options - you can get any Benjamin Moore color in Natura paint.
  • Paint and primer together - for fast, easy application that requires less product overall.
  • Provides a durable, washable film - so you can wash and scrub it as needed, and your walls will still look beautiful for years to come.

The Green Good Housekeeping Seal helps consumers choose products that demonstrate environmental responsibility on a wide range of criteria.

In order for a product to earn the Green GH Seal, the product must first earn the primary Good Housekeeping Seal, which signifies that the product has been reviewed by the experts at the Good Housekeeping Institute. It is then evaluated on a wide range of environmental criteria, including reduction of energy and water use in manufacturing, ingredient and product safety, packaging, distribution and the brand's corporate social responsibility. Natura was the first and is currently the only paint to earn the Green Good Housekeeping Seal in the Paints and Coatings category.

Among the features of Natura that stood out in the evaluation process were the absence of VOCs in Natura's base paint and tint colors and its patented manufacturing process - requiring less energy usage and producing less waste.

Products carrying the Green Promise designation indicate the Benjamin Moore assurance that this product is environmentally-friendly and meets - and even exceeds -the strictest industry standards and regulations, while maintaining the premium level of performance you expect from Benjamin Moore.


"I figured we should take all the possibilities out of this that the paint we chose could cause any kind of disruptions — and Natura did the job!"

— Gary S. (WI)

"We painted our downstairs guest bathroom with Natura because it was around the holidays, we were having guests over and we didn’t want the house to smell like paint."

— Dawn D. (NJ)

"Despite my allergies with a lot of chemicals around the house, when I painted my spare room with Natura, I didn’t experience any problems and had no reactions."

— Lynn S. (NY)

"Our experience with Natura was wonderful! It went on smooth and thick, with no odor whatsoever and with beautiful Benjamin Moore colors to choose from – as always!"

— Susan M. (PA)

"We loved the variety of color combinations available for Natura because we already had colors in mind and our Benjamin Moore store was able to match them perfectly for us."

— Alexandra D. (NY)

"What we really loved about Natura is how it looks. It looks nice and smooth, covers well and appears creamy and rich on the wall."

— Sharon A. (PA)

* Zero VOC according to EPA Method 24.  No VOC emissions detected according to CDPH/EHLB/standard method v1.1. 2010. © 2015 Benjamin Moore & Co. Benjamin Moore, Green Promise, Natura and the triangle "M" symbol are registered trademarks, licensed to Benjamin Moore & Co.

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