Natura comes in any color — so you can select a green option for your family that offers zero emissions and virtually no odor without having to compromise on color, or anything else.
For a space you use everyday, you really can't afford to have it out of commission. Natura's one hour recoat time and no-VOC formula will have them trekking back through in no time.
Natura® Zero VOC and Zero Emissions* Paint
Beautiful Color. Lasting Durability. None of the other stuff.
Creating a greener and safer life for you and your family should be simple. It should be easy to find environmentally sustainable products that offer exactly what you want - and nothing you don't.
At Benjamin Moore, we're committed to providing environmentally-friendly products that both protect and beautify your home. Natura paint goes beyond zero VOC to offer zero emissions and virtually no odor, so there is nothing standing between you and gorgeous rooms your whole family can enjoy. Its patented manufacturing process was also designed to ensure that there is no compromise on style or results. With Natura, what's good for your walls is even better for your family - and the planet.
"Green Without Compromise®" - what Natura offers
The Green Good Housekeeping Seal helps consumers choose products that demonstrate environmental responsibility on a wide range of criteria.
In order for a product to earn the Green GH Seal, the product must first earn the primary Good Housekeeping Seal, which signifies that the product has been reviewed by the experts at the Good Housekeeping Institute. It is then evaluated on a wide range of environmental criteria, including reduction of energy and water use in manufacturing, ingredient and product safety, packaging, distribution and the brand's corporate social responsibility. Natura was the first and is currently the only paint to earn the Green Good Housekeeping Seal in the Paints and Coatings category.
Among the features of Natura that stood out in the evaluation process were the absence of VOCs in Natura's base paint and tint colors and its patented manufacturing process - requiring less energy usage and producing less waste.
Products carrying the Green Promise designation indicate the Benjamin Moore assurance that this product is environmentally-friendly and meets - and even exceeds -the strictest industry standards and regulations, while maintaining the premium level of performance you expect from Benjamin Moore.