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Choosing the Perfect Paint Color

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Paint color can have the most dramatic effect on your space, and it is the least expensive way to update your home.

Color can change our perception of the space around us, turning it cool and energetic, spacious or cozy. There are three key steps that can help you with the process of color selection:


1. Find Inspiration

You can come up with ideas by creating a portfolio of what appeals to you: a favorite painting, the color of your baby's eyes, an unforgettable vacation in Mexico or that great hike in the Grand Canyon.

First, take into consideration your inspirational image's common denominators in terms of color. Do you like a variety of colors or particular shades and tints of a specific color? Do you like them bold or muted? Digging deep in the well of inspiration plays an important role in selecting and whittling down your choices.


2. Define the Mood

Secondly, is there a mood or theme that you would like to achieve in a particular space? Do you want a restful feel in the bedroom, or an energizing feel to the family room? The mood will lay the groundwork on the desired visual impact of a chosen paint color palette.


3. Use Key Elements in Your Home

Last but not least, take stock of all the key elements in your house. Do you have carpeting, hardwood floors, modern or antique furniture? The color of the flooring is an important consideration when you choose colors because it anchors the room and can impact the color on the wall due to reflections.

Furnishings also play an important role in determining the perfect color scheme for your house. Since these are usually the most expensive and not easily replaced items in the house, they tend to suggest a coordinating color scheme that ties everything together. An invaluable heirloom dining table, for example, will never be discarded because it doesn't match the wall color of the dining room.


Great Color Selection Tools

To help you find the best paint colors for your space, we offer the following easy-to-use color tools:

"Choosing Your Perfect Color": Filled with illustrations and helpful tips, this flipbook is an excellent step-by-step guide to selecting paint colors for any room.

Color Samples: The opportunity to view prospective colors on different walls and under various lighting conditions creates a true representation of the color. Color samples offer the ability to experience colors in the actual places that will be painted.

Color Gallery: Showcasing all of our more than 3,000 colors organized by color family and color collection, Color Gallery is the ultimate color source. Not only will you find details about each color, you will also be shown two combinations of coordinating colors.

Personal Color Viewer: This easy-to-use interactive color visualization tool allows you to see how any of our thousands of colors will look in a room. You can either upload your own photos to see how colors will look in your own space or choose from a multitude of images available online.

Color Inspiration Brochures: This handy tool helps you find creative ideas and design tips for every room in your home. Featuring color palettes handpicked by design professionals, Color Inspiration Brochures provide suggestions on what color combinations to use for specific spaces.

Choosing paint colors is a very personal decision. Whether your selections are based on inspiration, a particular mood, or key elements in your home, using these tools you'll be sure to find perfect colors.


Watch this video for creative inspiration on choosing meaningful colors.

Visit our Color Gallery to browse through our thousands of beautiful paint colors.

Order interior paints online and pick them up at your local Benjamin Moore retailer within 3 hours. Shop for paint color samples, fan decks and more at our Online Store.

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