Become a Benjamin Moore Paint Retailer | New Entrepreneur Program
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A contractor and paint store owner exchange a pleasant greeting inside a busy Benjamin Moore retail store.

Own a Benjamin Moore Paint Store

Join a thriving network of independent Benjamin Moore retailers, where entrepreneurship meets industry expertise.


Seeking Growth in These Key Markets

While Benjamin Moore is actively looking to open stores in all states, the following locations are key growth markets. If you’re interested in a location not shown here, you can enter your preferred market in the “Begin Your Journey” section.

Ahwatukee

Anthem

Avondale

Chandler

Deer Valley

Gilbert

Happy Valley

Mesa

Peoria

Queen Creek

Surprise

Antioch

Brentwood

Fresno

Hayward

Los Angeles-Chino Hills

Los Angeles-Claremont

Los Angeles-Costa Mesa

Los Angeles-Covina

Los Angeles-Downey

Los Angeles-Huntington Beach

Los Angeles-Irvine

Los Angeles-La Habra

Los Angeles-Laguna

Los Angeles-Newport Beach

Sacramento-Folsom

Sacramento-Lincoln

Sacramento East

San Diego-Chula Vista

San Diego-Kearney Mesa

San Diego-La Presa

San Diego-Logan Heights

San Diego-Mission Valley

San Diego-Oceanside

San Diego-Poway

San Jose-Evergreen

Visalia

Brighton

Erie

Thornton

Boca Raton-West

Crestview

Davenport

Gainesville

Hallandale

Lynn Haven/Southport

Miami-Cutler Ridge

Miami-Little River

Miami-Miami Lakes

Miami-West Kendall

Miramar

Ocala

Pembroke Pines-Silver Lake

Pensacola

Plantation-Sawgrass

Tallahassee

The Villages

Winter Haven

Atlanta-Alpharetta

Atlanta-Cumming

Atlanta-Dacula

Atlanta-Johns Creek

Atlanta-Jonesboro

Atlanta-Lawrenceville

Atlanta-Loganville

Atlanta-McDonough

Atlanta-Newnan

Atlanta-Snellville

Atlanta-Stockbridge

Columbus

Pooler

Pocatello

Fort Wayne East

Fort Wayne West

Indianapolis-Avon

Indianapolis-Beech Grove

Indianapolis-Brownsburg

Indianapolis-Carmel

Indianapolis-Fishers

Indianapolis-Greenwood

Indianapolis-McCordsville

Indianapolis-Noblesville

Indianapolis-Speedway

South Bend-Granger

South Bend-Mishawaka

Baltimore-Arbutus

Baltimore-Dundalk

Baltimore-Elkridge

Baltimore-Fullerton

Baltimore-Randallstown

Baltimore-Reisterstown Station

Baltimore-Rosedale

Baltimore-Severna Park

Baltimore-Towson

Bel Air

Perry Hall

Chicopee

Holyoke

Springfield

Ann Arbor North

Ann Arbor South

Battle Creek

Detroit-Garden City

Detroit-Novi

Detroit-Plymouth

Detroit-South Canton

Detroit-Southgate

Detroit-Westland

Detroit-Wixom

Detroit-Woodhaven

Jackson

Midland

Monroe

Okemos

Portage

Coon Rapids

Cottage Grove

Eagan

Forest Lake

Fridley

Rogers

Shakopee

Manchester

Rio Rancho

Charlotte-Ballantyne

Charlotte-Kannapolis

Charlotte-Matthews

Charlotte-Mint Hill

Charlotte-Selwyn Corners

Concord

Cornelius

Monroe

North Charlotte

Raleigh-Apex

Raleigh-Cary

Raleigh-Chapel Hill

Raleigh-Durham

Raleigh-Holly Springs

Rock Hill

Akron-Cuyahoga Falls

Akron-Fairlawn

Akron-Stow

Cleveland-Avon

Cleveland-Bay Village

Cleveland-Berea

Cleveland-Brunswick

Cleveland-Mentor

Cleveland-North Olmsted

Cleveland-North Ridgeville

Cleveland-North Royalton

Cleveland-Painesville

Cleveland-Richmond Heights

Cleveland-Rocky River

Cleveland-Seven Hills

Cleveland-Solon

Cleveland-Strongsville

Cleveland-Westlake

Cleveland-Willowick

Columbus-Canal Winchester

Columbus-Grove City

Columbus-Hilliard

Columbus-Marble Cliff

Columbus-New Albany

Columbus-Pickerington

Columbus-Powell

Columbus-Westerville

Dayton North

Dayton South

Dayton-Beavercreek

Dayton-Fairborn

Dayton-Kettering

Dayton-Miamisburg

Dayton-Trotwood

North Canton

Youngstown-Poland

Gresham

Hermiston

Hillsboro

Klamath Falls

McMinnville

Pendleton

Roseburg

Wilsonville

Woodburn

Arlington

Cordova

Hernando

Lakeland

Memphis-Southaven

Olive Branch

El Paso

Houston-Baytown

Houston-Conroe

Houston-Humble

Houston-Kingwood

Houston-Pasadena

Houston-Richmond

Houston-Tomball

San Antonio-Berg's Mill

San Antonio-Columbia Heights

San Antonio-Helotes

San Antonio-Leon Valley

San Antonio-Universal City

Chesapeake

Newport News-Hampton

Newport News-Oyster Point

Petersburg

Suffolk-Harbour View

Virginia Beach-Holland

Virginia Beach-Town Center

Virginia Beach

Williamsburg-Merrimac

Yorkstown

Bonney Lake

Chelan

Deer Park

Moses Lake

Walla Walla

Brookfield

Cudahy

Greenfield

Jackson Park

Oconomowoc

Shorewood

Waukesha

Alberta

British Columbia

Manitoba

Quebéc


Financial Requirements

Unencumbered Cash Investment

$75,000

Additional Capital Required

$200,000

Total Investment Amount

$275,000


Begin Your Journey

Fill out the fields below and submit your information. A member of our team will contact you with next steps.

Four Phases to Store Ownership

Make your dream of owning your own business a reality without the fees or royalties of a franchise. Join over 7,500 independent retailers who benefit from the strength of a trusted brand, premium products, and unmatched support.

Phase 1: Connect With Our Team

Complete the form above, and a member of our team will contact you to discuss the opportunity, including the application process and business agreement requirements.

Phase 2: Secure Your Store Location

Work with our team to identify the ideal location for your business. Review lease terms with your legal advisor, then finalize and execute an agreement.

Phase 3: Store Build-Out & Training

Benefit from expert store design, merchandising support, and hands-on training. Build your store, prepare your operations, and get ready for opening day.

Phase 4: Grand Opening & Launch Support 

Celebrate your grand opening with a ribbon-cutting ceremony and welcome customers with confidence. Launch your business with ongoing support and begin executing your 90-day business plan.

What Makes Benjamin Moore Unique?

Your Business, Supported by 140+ Years of Expertise

Own a locally operated business with the power of Benjamin Moore’s nationally recognized brand behind you. Join a network of over 7,500 successful retailers and enjoy the freedom of independent ownership while leveraging the strength, reputation, and support of a proven industry leader.

Expert Support and Financial Backing

With Benjamin Moore’s New Entrepreneur Program, you’ll receive up to $175,000 in financial support during your first two years of operation—helping you build a strong foundation from day one. Plus, with expert financial consulting and national brand advertising, you’ll have the tools and guidance needed to grow a thriving business in your community.

Built-In Industry Connections

Benjamin Moore helps you establish strong relationships with painting contractors through exclusive resources and services, including the Contractor Rewards™ program. With a built-in network of painting professionals who trust our brand, you’ll have a head start in building a loyal customer base from day one.

Unmatched Product Quality

Build your business with Benjamin Moore’s industry-leading paint products—trusted for their exceptional quality, durability, and eco-friendly innovation. With a reputation for excellence, Benjamin Moore’s paints give you a competitive edge, ensuring customers keep coming back for the best in color and performance.


Training & Support

Onboarding

Benjamin Moore provides extensive training and resources to prepare new owners for success.

Marketing & Advertising

We provide national advertising, as well as local advertising support and guidance.

Dedicated Support

You’ll have access to dedicated local sales support, as well as assistance with store design and merchandising.

Continuous Learning

We offer continual financial consultation and training for you and your employees.

"The sense of pride and purpose I feel is something completely new to me. This just means more. If you’re thinking about making a leap, but you’re scared to do it… let me assure you that it’s absolutely worth it."

Commonwealth Coatings Company

“If you commit to it, and if you're persistent, it’s going to work, especially with the support of Benjamin Moore.”

Colorize Inc.

“Prior to opening our store, we went to the Benjamin Moore headquarters in New Jersey and spent a week in their educational seminar. I learned much, much more about the paint, about the operations, about the support, everything that needs to go on in the store in order for it to operate properly.”

Affinity Paints & Decor

“The commitment that Warren Buffett and Berkshire Hathaway has made to Benjamin Moore is rock solid.”

in.SIDE.out Paint Centers

Frequently Asked Questions

The Benjamin Moore New Entrepreneur Program is unique in that it allows stores to retain their identity.

Benjamin Moore stores are not part of a franchise. As such, they do not pay franchise fees or royalties. However, they do receive the training and support characteristic of a franchise system, and they enjoy greater independent decision-making power in running their business compared to a typical franchisee.

To be a candidate for Benjamin Moore’s New Entrepreneur Program, a retailer must have access to a minimum of $275,000. Of that sum, $75,000 must be in cash.

In addition to a total minimum of $275,000 to be considered for the New Entrepreneur Program, you will also need a strong credit history. An entrepreneurial background, along with retail, general business, or industry experience is preferred.

Benjamin Moore provides retailers in its New Entrepreneur Program financial support in excess of $175,000 during their store’s first two years of operation.

Benjamin Moore also offers financial consulting, national advertising, as well as local advertising support, field sales support, and guidance.

No. Benjamin Moore is not a franchisor so there isn't any franchise fee nor royalties. As such, we do not provide a Franchise Disclosure Document.

From the application submission to the store’s grand opening, the entire onboarding process can take anywhere from 3 to 6 months.

Some factors that can affect the process’s length include lease negotiations, store build-out, and the owner’s pace in training completion.

To apply to the Benjamin Moore New Entrepreneur Program, fill out the fields in the Begin Your Journey section of this page, then we will provide a secure link to complete the application detailing your background, business experience, and financial standing. Benjamin Moore then conducts a financial assessment to evaluate your ability to invest and sustain operations.

Stay Inspired

Join The Conversation

We believe in the transformative power of our paint. For generations, our passion for producing products and colors made from premium-quality ingredients has been our highest priority. We continually push the boundaries of innovation and champion sustainability, for lasting results and local expertise you can trust.

On-screen and printer color representations may vary from actual paint colors. ©2026 Benjamin Moore & Co. 101 Paragon Drive, Montvale, NJ 07645