Become a Benjamin Moore Paint Retailer | New Entrepreneur Program

Own a Benjamin Moore Paint Store

Join a thriving network of independent Benjamin Moore retailers, where entrepreneurship meets industry expertise.


A man and a woman standing at a counter in a local Benjamin Moore store.

What Makes Benjamin Moore Unique?

Your Business, Supported by 140+ Years of Expertise

Own a locally operated business with the power of Benjamin Moore’s nationally recognized brand behind you. Join a network of over 7,500 successful retailers and enjoy the freedom of independent ownership while leveraging the strength, reputation, and support of a proven industry leader.

Expert Support and Financial Backing

With Benjamin Moore’s New Entrepreneur Program, you’ll receive up to $175,000 in financial support during your first two years of operation—helping you build a strong foundation from day one. Plus, with expert financial consulting and national brand advertising, you’ll have the tools and guidance needed to grow a thriving business in your community.

Built-In Industry Connections

Benjamin Moore helps you establish strong relationships with painting contractors through exclusive resources and services, including the Contractor Rewards™ program. With a built-in network of painting professionals who trust our brand, you’ll have a head start in building a loyal customer base from day one.

Unmatched Product Quality

Build your business with Benjamin Moore’s industry-leading paint products—trusted for their exceptional quality, durability, and eco-friendly innovation. With a reputation for excellence, Benjamin Moore’s paints give you a competitive edge, ensuring customers keep coming back for the best in colour and performance.

4 Phases to Store Ownership

You’ve dreamed of owning your own business, one that is part of the community it serves. And you have the right qualities: passion, leadership, decisiveness, and tenacity.

Start your journey as a business owner—not a franchisee—by partnering with Benjamin Moore to open your own store. Become part of a thriving network of over 7,500 independent retailers and build a business backed by a trusted brand, premium products, and unmatched support. Your future starts today!

Phase 1: Begin Your Journey

Start by completing the “About Me” section below. From there:
  • A member of our team will contact you 
  • Submit your full application
  • Upon approval, review and sign Business Agreement

Phase 2: Secure Your Store Location

Our team will work with you to find the ideal space for your business. 
  • Review lease with your legal advisor and our team
  • Finalize and execute your lease agreement
  • Watch your vision take shape

Phase 3: Store Build-Out & Training

Bring your store to life and gain the tools to run it successfully.
  • Benefit from expert store design and merchandising support
  • Receive hands-on training to include: 
    • Product knowledge and category training 
    • Contractor and customer engagement techniques 
    • Retail operations, staffing, and POS systems 

Phase 4: Grand Opening & Launch Support 

Open your doors with confidence and excitement.
  • Celebrate with a Grand Opening ribbon-cutting ceremony 
  • Begin executing your 90-day business plan 

Financial Requirements

Unencumbered Cash Investment

$75,000

Additional Capital Required

$200,000

Total Investment Amount

$275,000

Seeking Growth in These Key Markets

Vancouver

Montreal

Baltimore

Columbus

Detroit

Indianapolis

Orlando

Sacramento

San Diego


About Me


Training & Support

Onboarding

Benjamin Moore provides extensive training and resources to prepare new owners for success.

Marketing & Advertising

We provide national advertising, as well as local advertising support and guidance.

Dedicated Support

Through us, you’ll have access to dedicated local sales support, as well as assistance with store design and merchandising.

Continuous Learning

We offer continual financial consultation and training for you and your employees.

“If you commit to it, and if you're persistent, it’s going to work, especially with the support of Benjamin Moore.”

Colorize

“Prior to opening our store, we went to the Benjamin Moore headquarters in New Jersey and spent a week in their educational seminar. I learned much, much more about the paint, about the operations, about the support, everything that needs to go on in the store in order for it to operate properly.”

Affinity Paints & Decor

“The commitment that Warren Buffett and Berkshire Hathaway has made to Benjamin Moore is rock solid.”

in.SIDE.out Paint Centers

Frequently Asked Questions

The Benjamin Moore New Entrepreneur Program is unique in that it allows stores to retain their identity.

Benjamin Moore stores are not part of a franchise. As such, they do not pay franchise fees or royalties. However, they do receive the training and support characteristic of a franchise system, and they enjoy greater independent decision-making power in running their business compared to a typical franchisee.

To be a candidate for Benjamin Moore’s New Entrepreneur Program, a retailer must have access to a minimum of $275,000. Of that sum, $75,000 must be in cash.

In addition to a total minimum of $275,000 to be considered for the New Entrepreneur Program, you will also need a strong credit history. An entrepreneurial background, along with retail, general business, or industry experience is preferred.

Benjamin Moore provides retailers in its New Entrepreneur Program financial support in excess of $175,000 during their store’s first two years of operation.

Benjamin Moore also offers financial consulting, national advertising, as well as local advertising support, field sales support, and guidance.

No. Benjamin Moore is not a franchisor so there isn't any franchise fee nor royalties. As such, we do not provide a Franchise Disclosure Document.

From the application submission to the store’s grand opening, the entire onboarding process can take anywhere from 3 to 6 months.

Some factors that can affect the process’s length include lease negotiations, store build-out, and the owner’s pace in training completion.

To apply to the Benjamin Moore New Entrepreneur Program, fill out the fields in the About Me section of this page, then we will provide a secure link to complete the application detailing your background, business experience, and financial standing. Benjamin Moore then conducts a financial assessment to evaluate your ability to invest and sustain operations.