Most Popular Paint Colours

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Most Popular Paint Colours

Discover Benjamin Moore's most popular paint colours.

Livability. Flexibility. Universality. These are just a few of the essentials that make a Benjamin Moore paint popular–and beloved. We’ve included both most popular and best-selling colours for you to explore. Which one inspires you?
Open cans of paint colour samples and an array of colour swatches.

“Try On” Our Most Popular Paint Colours

Sampling one or more of our most popular paint colours is the best way to find a paint colour you’ll love for years to come. You can buy colour samples from your local Benjamin Moore retailer. You can also buy Benjamin Moore Paint Colour Samples in 236 mL (8 oz.) sizes, 10 cm x 20 cm (4x8”) swatches or peel & stick samples online.

Lighting conditions are critical to consider. Be sure to observe every sample in both artificial and natural light, as well as throughout the day and night.

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The Benjamin Moore Favourites Palette

Handpicked by our experts, these 75 popular paint hues are all tried-and-true colours synonymous with timeless dependability.


Benjamin Moore Favourites Fan Deck on canvas.

Complete the Look

Painting Trim, Ceiling and Doors To make it easy, use the same white paint colour on trim, ceiling and interior doors. Different sheen levels help create additional contrast in a space. Some of our most versatile options include:
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Choose a Paint Sheen Choosing the right sheen will influence the ultimate look of your selected paint colour. The higher the sheen, the greater the shine and durability. Consider semi-gloss for doors and trim; matte or ulti-matte or eggshell for walls; and flat for ceilings. And remember: only Benjamin Moore paint combined with our proprietary paint colorant, Gennex®, can bring Benjamin Moore colours to life.
Project Ideas & Inspirations

Ready to Explore?

Browse photos and gain expertise to create remarkable interiors and exteriors.

AURA® Interior, REGAL® Select and Eco Spec® Interior paint.

Browse the Catalogue

See the full Benjamin Moore Product Catalogue to find the paint that is right for your project.