Most Popular Paint Colors | Benjamin Moore
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Most Popular Paint Colors

Explore Benjamin Moore’s best-selling, most beloved paint colors.


An off-white painted hallway wall with two white shuttered windows and a collection of framed art above a wooden bench.

Livability. Flexibility. Versatility.

These are just a few of the essentials that make a Benjamin Moore paint color popular—and beloved. We’ve included the most popular and the best-selling colors for you to explore. Which ones inspire you?

Discover Benjamin Moore’s most popular paint colors.

Use this list of homeowner favorites to find the color that’s right for you. To help you choose, buy Benjamin Moore paint color samples or peel-and-stick samples. When you’re ready to buy, you can even order a gallon of paint, then pick it up at a locally owned store.
A white painted hallway with board- and- batten walls, a white ceiling, white trim, and framed art over a table.

WALLS, CEILING & TRIM

WALLS:

Aura Interior, Eggshell

CEILING:

Waterborne Ceiling Paint, Ultra Flat

TRIM:

Advance, Semi-Gloss

A gray painted home exterior with a white columned front porch and white trim, and black shutters.

Aura Exterior, Soft Gloss

Boothbay Gray HC-165

Silver Satin OC-26

Soot 2129-20

Charcoal Slate HC-178

A dark navy blue painted wall behind a wood sideboard with glassware and framed art on top.

Regal Select Interior, Matte

A dining room with deep burnt sienna painted walls, white trim, and neutral decor.

Regal Select Interior, Matte

Terra Mauve 105

White Heron OC-57

A bedroom nook with deep chocolate-hued walls and a white gallery wall over a bed.

Ben Interior, Matte

Wenge AF-180

Etiquette AF-50

A black painted home exterior with white columns and trim, and a wraparound covered porch with a white ceiling.

Regal Select Exterior High-Build, Low Lustre

Black Satin 2131-10

Brilliant White OC-150

A wall painted a green hue with a hint of gray behind a pink vase with pink flowers on a tabletop.

WALL:

Aura Interior, Matte

TRIM:

Aura Interior, Semi-Gloss

Best-Selling White Paint Colors

White is transcendent and timeless, with unrivaled versatility.

Best-Selling Neutral Paint Colors

Neutral hues exude calm and create an effortless backdrop for other colors.

Best-Selling Blue Paint Colors

Blue says tranquility, reminiscent of the sea and sky.

Best-Selling Green Paint Colors

Green adds a natural touch and sophisticated charm.

Best-Selling Brown Paint Colors

Rooted in nature, brown emanates depth and timeless calm.

Best-Selling Pink Paint Colors

Pink can be as subtle as a neutral or as deep as a jewel tone.

Best-Selling Purple Paint Colors

Purples range from striking, dramatic aubergine to hazy violet.

Best-Selling Yellow Paint Colors

Yellow lifts spirits while providing warmth and comfort.

Best-Selling Red Paint Colors

Red comes with stunning variety, from soft rose to deep garnet.

Best-Selling Orange Paint Colors

Orange is inviting, ranging from refreshing citrus to rich amber.

Best-Selling Black Paint Colors

Black offers sophistication, making a statement wherever it’s used.

Frequently Asked Questions

While many factors go into choosing the best paint color for your space, Benjamin Moore’s best-selling and popular colors are a great place to start. These iconic hues are used frequently by homeowners and interior designers alike and are admired for their versatility and timeless appeal. We encourage you to sample your favorites to ensure you’re choosing color with confidence.

Some of Benjamin Moore’s most popular colors for kitchens include off-whites like White Dove OC-17 and Simply White OC-117, nature-forward colors like Vintage Vogue 462 and Palladian Blue HC-144, statement hues like Van Deusen Blue HC-156 and Newburg Green HC-158.

Benjamin Moore’s most popular interior paint colors include both timeless classics and modern standouts. Neutrals and off-whites include the beloved Revere Pewter HC-172, the balanced Swiss Coffee OC-45, and the chic Calm OC-22, while deeper, more saturated popular paint colors include Raccoon Fur 2126-20, Wenge AF-180, and Hale Navy HC-154.

The only way to really know which Benjamin Moore paint colors will look best in your bedroom is by sampling, but our Colors by Direction palettes are a fantastic starting point, offering expert recommendations based on the direction your room faces and the type of natural lighting it receives.

Known for their timeless versatility, neutral paint colors fit perfectly into any design style or color scheme. Some of Benjamin Moore’s most flattering favorites include Manchester Tan HC-81, Pashmina AF-100, and Edgecomb Gray HC-173. For accent walls, try a deeper neutral paint color, like Rockport Gray HC-105 or Kendall Charcoal HC-166.