Million Dollar Red
A signature red for interiors that perfectly balances boldness and understatement.
LRV, or Light Reflectance Value, is a measurement commonly used by design professionals—such as architects and interior designers—that expresses the percentage of light reflected from a surface. LRVs range from 0-100, with 100 being pure white and 0 being absolute black.
Get your own digital color dollop of Million Dollar Red 2003-10