Best Selling Colors | Benjamin Moore

Explore our best-selling, most beloved paint colors to get started.

Use this list of homeowner favorites to find the color that's right for you. Buy a 16 oz. paint sample, 4" x 8" color swatch, or 10” peel-and-stick paint sample using the ‘SHOP NOW’ button beneath each color dollop. If you’re ready to buy, you can even order a gallon of paint, then pick it up at a local retailer!

JUMP TO COLOR: WHITES NEUTRALS GRAYS BLACKS REDS PINKS ORANGES YELLOWS GREENS BLUES PURPLES

Best-Selling White Paint Colors

White is transcendent and timeless, with unrivaled versatility.

Best-Selling Neutral Paint Colors

Neutral exudes calm and creates an effortless backdrop for other colors.

Best-Selling Gray Paint Colors

Gray is a design favorite for its mix of style and sensibility.

Best-Selling Black Paint Colors

Black offers sophistication—making a statement wherever it's used.

Best-Selling Red Paint Colors

Red comes with stunning variety, from soft rose to deep garnet.

Best-Selling Pink Paint Colors

Pink can be as subtle as a neutral or as deep as a jewel tone.

Best-Selling Orange Paint Colors

Orange is inviting, ranging from refreshing citrus to rich amber.

Best-Selling Yellow Paint Colors

Yellow lifts spirits while providing warmth and comfort.

Best-Selling Green Paint Colors

Green adds a natural touch and sophisticated charm.

Best-Selling Blue Paint Colors

Blue says tranquility, reminiscent of the sea and sky.

Best-Selling Purple Paint Colors

Purples range from striking, dramatic aubergines to hazy violets.

As always, for expert insights on paint and color-related questions, count on your local Benjamin Moore store. And check out the Benjamin Moore Online Store to order items that can be shipped, or picked up in store.