Top 5 Reasons to Shop Small with Benjamin Moore

You will never find Benjamin Moore paints at big-box retail stores.

A Benjamin Moore retailer helps a homeowner find the right product for her project.
Since our founding in 1883, we’ve stood up for small businesses by selling exclusively through locally owned and operated paint, decorating and hardware stores.

  • The stores that sell Benjamin Moore products are independently owned, NOT franchises.
  • The independent stores that sell Benjamin Moore do not pay fees or royalties to Benjamin Moore.
  • Only independently owned stores are authorized to sell Benjamin Moore paint, stain and coatings.

We exclusively sell our products via independent stores because we believe in the power of Main Street.

All of these points add up to local business owners who proactively choose to sell Benjamin Moore products. In turn, they get robust support from Benjamin Moore, receiving world-class knowledge on paint and stain, and bringing that expertise to their neighbourhoods.

Years of experience has shown us why our unique business model makes a difference when it comes to customer service. While there are many more, here are the top five reasons for shopping small for paint and stain:
1. Independent stores that sell Benjamin Moore products offer paint and colour expertise.

Many Benjamin Moore retailers have been in the paint business for decades. They help you find the perfect paint colour, finish, and product for your paint or stain project.

This insight upfront translates to a positive impact on the outcome of your project.



A head shot of a Caucasian woman with curly brunette hair.
“Not only do I get answers from my local Benjamin Moore store, I actually learn things that help make my projects better.”

-Linda Fae, homeowner, Montréal, Québec

2. Independent stores that sell Benjamin Moore products provide the personal service you need.

Don’t find a salesperson—find your forever contact. You can count on the same Benjamin Moore store for renovations, moves, refinishing projects, paint touchups—everything you need, for years to come. Many of the stores in our network are multi-generational, with paint expertise and insights being handed down over decades.

Team members at an independently owned store help you understand the whats and whys of your buying decisions, guiding you every step of the way.



A head shot of a brunette woman with a green blouse.
“It is such a relief knowing that I don’t have to step foot inside a huge big box store for paint.”

-Vaishali Sengar, homeowner, Toronto, Ontario

3. Independent stores that sell Benjamin Moore products know your community.

Weather, home styles, local colour trends, curb appeal: Every neighbourhood is different and unique.

As pillars of their communities, independent store owners and their staff understand the environment you live in—because they are an integral part of it!



A head shot of a man with a blue shirt driving in his car.
“My local Benjamin Moore retailers know what’s trending in our town, which is really helpful when it comes to choosing my own interior paint colours.”

-Greg Macdonald, homeowner, Carbonear, Newfoundland

4. Independent stores that sell Benjamin Moore products invest in your neighbourhood.

Entrepreneurialism is alive and well for independent stores that sell our products. From sponsoring local school sports teams to helping during floods, fires or other community challenges, these local retailers are invested in their neighbourhoods.

When you buy Benjamin Moore paint, you support a local, neighbourhood business. In turn, these businesses support the local community by offering jobs, tax revenue, and local flavour.



A head shot of a blonde woman with a black coat.
“I love working with small business owners to bring their stories and spaces to life. Supporting locally-owned businesses helps everyone thrive; not only are Benjamin Moore stores part of our community, but their top-notch product means our clients are always happy.”

Kerri Peyton, Commercial Interior Designer, Calgary, Alberta

5. Independent stores that sell Benjamin Moore products connect you with painting contractors, colour experts, interior designers and more.

A strong network can do wonders.

Your local independent paint store isn’t all about paint. They are folks who are eager to help you find trusted home improvement resources. Knowing they come recommended is the icing on the cake.



A head shot of a brunette woman with a white sleeveless top.
“When it’s time to pick paint colours, I spend a lot of time at my local Benjamin Moore store. They’ve also helped me find reliable painters, which makes the project a lot easier from the outset.”

-Claudia Li-Gordon, homeowner, Kelowna, British Columbia

Providing Support for Interior Designers


A head shot of a blonde woman with a black blouse.
“I can rely on the local Benjamin Moore store for the best advice, products and tools to set the project up for success. I get the answers I need and they are always there to educate me too.”

-Theresa Yauck, Interior Designer, Lethbridge, Alberta