More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class.

Our commitment to research and innovation has led us to many industry firsts.

• The first eggshell interior finish – 1972
• The first Computer Colour Matching System – 1982 (now an industry standard)
• The first pearl interior finish – 1988
• EcoSpec®, our low-VOC/low-odour latex paint

And years before the federal government required it, we eliminated lead, formaldehyde and mercury from our paints and met VOC standards
We put every product through a series of rigorous tests.


There are eight research and development laboratories at our 80,000-square-foot facility in Flanders, New Jersey. Each lab focuses on a different area of expertise, from evaluating colour standards to enhancing high-performance coatings designed for industrial facilities. We continually test and improve our existing products, while researching and developing new products to meet our customer needs.

Better Paint

The better the resins and colourants, the better the paint. We manufacture our own resins—the binders that make the film and finish of a paint. We also create our own colourants, the pigments that give paint its unique colour and hiding characteristics.

We take these proprietary ingredients and custom formulate them to optimize their performance in each of our products. You might call this process the key component of our competitive advantage. Every product is designed to perform—crafted to serve a specific role and deliver specific benefits. It’s the not-so-secret secret behind our extraordinary application properties, durability, and longevity.