Benjamin Moore NaturaTM Now Certified asthma & allergy friendlyTM

Natura Helps Families Avoid Common Triggers While Painting


MONTVALE, NJ – July 14, 2015  Benjamin Moore, North America's favourite paint, colour and coatings brand, today announced its most environmentally friendly paint, NaturaTM, has been Certified asthma & allergy friendlyTM by the Asthma Society of Canada (ASC). This certification comes on the heels of Natura becoming Cradle to Cradle CertifiedTM Silver earlier this year, making Natura the most decorated paint by Benjamin Moore.

Asthma and allergies affect more than 370 million people worldwide and over three million in Canada alone. In 2006, ASC collaborated with Allergy Standards Limited (ASL), an international physician-led certification company, to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies.

“This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, Director of Brand Management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and colour integrity.”

The asthma & allergy friendlyTM Certification Program independently tests and identifies consumer products that are more suitable for those living with asthma and allergies. Natura earned the certification with low odour, zero emissions* and zero volatile organic compounds (VOCs)**.

“The certification of the Benjamin Moore Natura paint brand is a significant advancement which will directly help those Canadians with asthma & allergies maintain a healthy home when painting,” says Dr. Robert Oliphant, President and CEO, Asthma Society of Canada.
    
To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss.


*Zero emissions - No VOC emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010
**Zero VOC according to EPA Method 24

About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura® Regal® Select, ben® as well as the most environmentally friendly premium paint in the marketplace today, Natura. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours. Benjamin Moore paints are available from more than 5,000 locally owned and operated paint and decorating retailers.

About the Asthma Society of Canada and the asthma & allergy friendlyTM Certification Program
The Asthma Society of Canada (ASC) is a national, charitable, volunteer-supported organization solely devoted to enhancing the quality of life and health for people living with asthma and associated allergies through education and research. Since its inception in 1974, the ASC provides a variety of asthma education and awareness programs, funds many research projects (to gain a better understanding of the disease and how it can be better managed) and has gained a reputation for providing high-quality asthma education and information to Canadians.

The asthma & allergy friendlyTM Certification Program is jointly run by ASC and ASL, a physician-led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients. The Certification Program is an independent laboratory-based product testing program that helps families with asthma and allergies find more suitable products for their homes. Visit www.asthmaandallergyfriendly.ca to see the full catalog of Certified products, and get a free guide on how to reduce allergens and irritants in your home.