Benjamin Moore Names "Simply White" Its 2016 Colour of the Year

Colour Leader Reveals Colour Trends 2016, Highlighting White as a Timeless and Versatile Design Statement

MONTVALE, NJ — October 7, 2015 — Benjamin Moore, North America’s favourite paint, colour and coatings brand, today announced its highly anticipated 2016 Colour of the Year – Simply White OC-117. The company also unveiled Colour Trends 2016, a corresponding palette of 23 colours to illustrate how white works within the colour spectrum.

“The colour white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” said Ellen O’Neill, Benjamin Moore Creative Director. “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colours, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Colour of the Year.”

The Benjamin Moore Colour Studio forecasts colour trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. White transcends style, and is seen in traditional, transitional and modern interiors. The colour also presents attractive exterior looks for the home, from colonial to contemporary and virtually everything in between.

The Colour Studio arrived at Simply White OC-117 after careful review of the company’s more than 250 white selections. According to the Colour Studio, it was the most neutral, level and constant in the various light sources used in today’s design environments. The 22 colours of the Colour Trends 2016 palette include the following:


Benjamin Moore Colour of the Year & Colour Trends 2016 can only be achieved with Benjamin Moore paints. Offering residential paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura Grand Entrance®. All 3,500 Benjamin Moore colours are available in pint samples at local retailers along with Colour Trends 2016 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.

To learn more about the Benjamin Moore Colour of the Year and Colour Trends 2016 palette, or to find the closest Benjamin Moore retailer, visit For more information, search #ColourTrends2016 on social media channels including Facebook (Benjamin Moore Paints), Twitter (@BenjaminMooreCA), Pinterest (Benjamin Moore), Instagram (@benjaminmoore) and YouTube (BenjaminMoorePaints).


For additional information, please contact Christine Testa at Strategic Objectives:
416.366.7735 x 283

About Benjamin Moore
Founded in 1883, Benjamin Moore is North America's favourite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand's flagship paint lines including Aura, Regal Select, ben as well as the most environmentally friendly premium paint in the marketplace today, Natura. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers