GUIDING HOMEOWNERS TO COLOUR SELECTION

With over 3,500 paint colours to choose from, Benjamin Moore's colour selection is unparalleled—but can be overwhelming for many homeowners.

The good news is that we offer a wide range of tools and resources designed to help homeowners through every step of selecting colour. As a painting pro, you can differentiate yourself by helping your clients match wallpaper, rugs, tear sheets and more with Benjamin Moore colours using our ColorReader device and the Benjamin Moore Color Portfolio™ app.

Read on to see other ways Benjamin Moore can help you assist homeowners to find the perfect paint colour.

Benjamin Moore® Colour Preview® paint swatches on a mobile device.

Three Steps to Colour Selection

Colour selection involves several phases. We have the tools to help your customers make their colour decision with greater efficiency and peace of mind.

Colour Inspiration Choosing Colours Sampling Colours

COLOUR INSPIRATION

A modern red office chair sits in a home office painted in Blue Nova CC-860, with built-in shelving, cabinetry and in-set desk topped with a pegboard, plants, books and a modern domed white desk lamp.

Colour of the Year and Colour Trends

Remind your customers that they can find inspiration with our Colour of the Year and our annual Colour Trends palette, designed to reflect current colour directions while standing the test of time.

LEARN MORE

Neutral living room with twin floor-to-ceiling windows

Inspiration | Interiors

Point your customers toward ideas and inspiration, from entryway to bedroom and every room in between.

EXPLORE INTERIORS

Traditional home with red door and wrap-around porch.

Inspiration | Exteriors

Choosing exterior colours is often challenging for homeowners. See how colour and protection come together effortlessly for beautiful decks, front doors, vinyl siding and entire home facades.

EXPLORE EXTERIORS

A Guide to Selecting Colour

Colour Handbook

Help homeowners make informed colour choices with videos about the colour wheel, the impact of light on paint colour, choosing sheens and other expert insights.

READ ARTICLE

CHOOSING COLOURS

ColorReader Pro device and Color Portfolio app in use at a busy professional's desk.

Benjamin Moore Colour Portfolio™ App and ColourReader Device

Use our ColourReader device to help customers find the right Benjamin Moore colour, whether it’s an existing wall colour or an item they want to match. Also try out colours virtually, in real time, with the free Benjamin Moore Colour PortfolioTM app. It also allows you to try different colours on uploaded photos or browse Benjamin Moore colour fan decks.

GET STARTED

Benjamin Moore® fan deck featuring 75 popular colour choices.

Benjamin Moore Favorites Fan Deck

For homeowners who find navigating colour choices overwhelming, this fan deck of 75 of our most popular colours is the perfect place to jump-start the colour selection process.

Reach out to your Benjamin Moore Contractor Rep to get a Benjamin Moore Favorites Fan Deck in your toolbox. If you don’t have a Contractor Rep, you can connect with one here.

CONNECT WITH REP

A fan deck of paint colours represents all colour families.

Colour Palettes

Share our best-selling and most popular colours, colour family profiles, Benjamin Moore Colour Collections and more with your customers.

EXPLORE PALETTES

Cozy bedroom with bay windows and paneled walls

Colour Collections

Explore every colour from our designer-favourite colour collections: Affinity®, Historical, Off White Collection and others. Our curated colour collections are a great way to help customers narrow down colour options.

SEE COLLECTIONS

Collection of Benjamin Moore® colour brochures.

Colour Brochures

Colour pairings, curated palettes and inspirational images are available in these easy-to-download colour brochures.

SEE COLOUR BROCHURES

Black trim samples with different finishes.

How to Choose a Paint Finish

Your customers should know that paint is more than just a colour. The finish, or sheen, affects how the colour appears. This article dives deeper into paint finish, and features a helpful video too.

READ ARTICLE

Woman inspecting various paint swatches.

How to Choose the Best Interior Paint Colours for any Room

Follow this step-by-step process to select paint colour in a streamlined and efficient way.

READ ARTICLE

SAMPLING COLOURS

Tablet and smartphone displaying Benjamin Moore® Colour a Room function.

Colour a Room from Our Library

Homeowners can select from a wide range of Benjamin Moore-provided interior photos, from entryway to office, and experiment with colours in each one. This tool makes it easy to envision colours without picking up a brush.

GET STARTED

Laptop displaying Benjamin Moore® Personal Colour Viewer®.

Personal Colour Viewer

Homeowners may select an image from our gallery or upload their own images to virtually “paint” up to five surfaces using any one of our 3,500+ colours. Since homeowners can use their own images, this resource makes it easy to get a feel for how our colours will affect their spaces.

GET STARTED

Colour Samples

Encourage homeowners to buy Benjamin Moore Paint Colour Samples in 236 mL (8 oz.) sizes or 10 cm x 20 cm (4x8") colour swatches to get familiar with Benjamin Moore colours before committing to a decision. Colour samples can be shipped directly to their home. Learn more about Benjamin Moore colour samples and how to use them.

BUY COLOUR SWATCH

BUY PAINT SAMPLE


Looking for more business info?

Get the tools and advice you need to succeed as a business owner in the painting industry today.

View Categories



Follow @BenMoorePro for content created specifically for professionals.