GUIDING HOMEOWNERS TO COLOUR SELECTION
With over 3,500 paint colours to choose from, Benjamin Moore's colour selection is unparalleled—but can be overwhelming for many homeowners.
The good news is that we offer a wide range of tools and resources designed to help homeowners through every step of selecting colour. As a painting pro, you can differentiate yourself by helping your clients match wallpaper, rugs, tear sheets and more with Benjamin Moore colours using our ColorReader device and the Benjamin Moore Color Portfolio™ app.
Read on to see other ways Benjamin Moore can help you assist homeowners to find the perfect paint colour.
Three Steps to Colour Selection
Colour selection involves several phases. We have the tools to help your customers make their colour decision with greater efficiency and peace of mind.COLOUR INSPIRATION
Colour of the Year and Colour Trends
Remind your customers that they can find inspiration with our Colour of the Year and our annual Colour Trends palette, designed to reflect current colour directions while standing the test of time.
Inspiration | Interiors
Point your customers toward ideas and inspiration, from entryway to bedroom and every room in between.
Inspiration | Exteriors
Choosing exterior colours is often challenging for homeowners. See how colour and protection come together effortlessly for beautiful decks, front doors, vinyl siding and entire home facades.
Colour Handbook
Help homeowners make informed colour choices with videos about the colour wheel, the impact of light on paint colour, choosing sheens and other expert insights.CHOOSING COLOURS
Benjamin Moore Colour Portfolio™ App and ColourReader Device
Use our ColourReader device to help customers find the right Benjamin Moore colour, whether it’s an existing wall colour or an item they want to match. Also try out colours virtually, in real time, with the free Benjamin Moore Colour PortfolioTM app. It also allows you to try different colours on uploaded photos or browse Benjamin Moore colour fan decks.GET STARTED
Benjamin Moore Favourites Fan Deck
For homeowners who find navigating colour choices overwhelming, this fan deck of 75 of our most popular colours is the perfect place to jump-start the colour selection process.Reach out to your Benjamin Moore Contractor Rep to get a Benjamin Moore Favourites Fan Deck in your toolbox. If you don’t have a Contractor Rep, you can connect with one here.
Colour Palettes
Share our best-selling and most popular colours, colour family profiles, Benjamin Moore Colour Collections and more with your customers.
Colour Collections
Explore every colour from our designer-favourite colour collections: Affinity®, Historical, Off White Collection and others. Our curated colour collections are a great way to help customers narrow down colour options.
Colour Brochures
Colour pairings, curated palettes and inspirational images are available in these easy-to-download colour brochures.
How to Choose a Paint Finish
Your customers should know that paint is more than just a colour. The finish, or sheen, affects how the colour appears. This article dives deeper into paint finish, and features a helpful video too.
How to Choose the Best Interior Paint Colours for any Room
Follow this step-by-step process to select paint colour in a streamlined and efficient way.SAMPLING COLOURS
Colour a Room from Our Library
Homeowners can select from a wide range of Benjamin Moore-provided interior photos, from entryway to office, and experiment with colours in each one. This tool makes it easy to envision colours without picking up a brush.
Personal Colour Viewer
Homeowners may select an image from our gallery or upload their own images to virtually “paint” up to five surfaces using any one of our 3,500+ colours. Since homeowners can use their own images, this resource makes it easy to get a feel for how our colours will affect their spaces.
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