Depth. Durability. Testing.
Deeper hues require more colorants, which leads to more chemicals that can weaken paint and impact durability. That is not the case with Gennex®.
Gennex colorants deliver consistent durability in any color, which means your clients can choose from the full color spectrum and enjoy the results—long after you’ve finished the job. This means less time managing callbacks, and more time quoting new referrals.
Benjamin Moore does not limit durability testing to only whites. Instead, we test every color depth, so you can rest assured that our deepest colors are just as durable as our white paints.
The superior durability of Gennex colorants, on even the deepest of colors compared to conventional colorants, is illustrated here.