The new Benjamin Moore Color Portfolio™ App and ColorReader device pictured in a beautiful historic setting.

BREAKTHROUGH CONTRACTOR TOOLS

The new Benjamin Moore Color Portfolio® App and ColorReader device accurately match color on virtually any surface, saving you time and money.

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    Aura® Interior paint can

    Aura® Interior Paint

    Engineered with Gennex® Color Technology and Aura’s own Color Lock® to provide rich, full color and durability.

    SEE DETAILS
    Aura® Exterior paint can

    Aura® Exterior Paint

    Aura is engineered with Gennex as well as its special Color Lock® technology to provide rich, full color and durability.

    SEE DETAILS
    ARBORCOAT® Exterior Stain paint can

    ARBORCOAT® Exterior Stain

    Get superior protection while enhancing the texture and grain of wood surfaces.

    SEE DETAILS
    COMMAND®

    COMMAND®

    Use this extremely durable single-component, multi-substrate solution to save time and tackle multiple jobs with confidence.

    SEE DETAILS
    Stix® Waterborne Bonding Primer

    Stix® Waterborne Bonding Primer

    An acrylic-urethane primer-sealer with unparalleled adhesion to most substrates.

    SEE DETAILS
    DuraLaq® Water White Nitrocellulose Lacquer

    DuraLaq® Water White Nitrocellulose Lacquer

    A high-quality lacquer system designed for interior wood. 

    SEE DETAILS
    Coronado Super Kote 5000®

    Super Kote 5000 Interior Paint

    Low spatter and easy application make this a dependable choice for professionals.

    SEE DETAILS
      Aura® Interior paint can

      Aura® Interior Paint

      Engineered with Gennex® Color Technology and Aura’s own Color Lock® to provide rich, full color and durability.

      SEE DETAILS
      Aura® Exterior paint can

      Aura® Exterior Paint

      Aura is engineered with Gennex as well as its special Color Lock® technology to provide rich, full color and durability.

      SEE DETAILS
      ARBORCOAT® Exterior Stain paint can

      ARBORCOAT® Exterior Stain

      Get superior protection while enhancing the texture and grain of wood surfaces.

      SEE DETAILS
      COMMAND®

      COMMAND®

      Use this extremely durable single-component, multi-substrate solution to save time and tackle multiple jobs with confidence.

      SEE DETAILS
      Stix® Waterborne Bonding Primer

      Stix® Waterborne Bonding Primer

      An acrylic-urethane primer-sealer with unparalleled adhesion to most substrates.

      SEE DETAILS
      DuraLaq® Water White Nitrocellulose Lacquer

      DuraLaq® Water White Nitrocellulose Lacquer

      A high-quality lacquer system designed for interior wood. 

      SEE DETAILS
      Coronado Super Kote 5000®

      Super Kote 5000 Interior Paint

      Low spatter and easy application make this a dependable choice for professionals.

      SEE DETAILS
      The Benjamin Moore Color Tools page open on a tablet.

      Color Tools

      Help your clients "try on" colors, explore Benjamin Moore's Color Collections, get expert color tips, and more.

      VIEW TOOLS

      Project Hightlights

        Stairs leading up to the deck of a beige house with large windows.

        Lake House Deck Refinish

        Join pro painter Josh Quinn as he beautifies a problematic deck.

        SEE THE DECK
        Sunroom with one brick wall and three white-painted walls with large windows, featuring a wooden table and chairs and a variety of plants.

        Kitchen Sunroom Addition

        See how hand-painted millwork on the patio of a historic home provides a gorgeous finishing touch.

        SEE SUNROOM
        After photo of a large repainted two-toned kitchen featuring white upper cabinets and gray lower cabinets with a matching gray island.

        Repaint vs. Replace

        Discover how ARC Painting and Refinishing helped homeowners decide on the best update for their kitchen cabinets.

        SEE BEFORE & AFTER
        The after photo of a living room remodel featuring light gray walls with an arched doorway and wall to wall curved windows.

        Living Room Makeover

        From stripping worn-out wallpaper to applying fresh paint, see how European American Decorative Painting achieved stunning results.

        SEE BEFORE & AFTER
        After photo of a large repainted two-toned kitchen featuring gray upper cabinets and navy blue lower cabinets with a matching blue island.

        Two-Toned Kitchen Cabinet Makeover

        See how Paper Moon Painting completely transformed a homeowner's tired cabinets.

        SEE BEFORE & AFTER
        Progress photo of a colorful Day of the Dead inspired ceiling mural featuring roses, multiple sugar skulls, and a dragon in vibrant paint colors including pink, blue, yellow, red, and green.

        Restaurant Ceiling Mural

        Check out painting pro Arlene McLoughlin's colorful ceiling mural.

        EXPLORE THE MURAL
          Stairs leading up to the deck of a beige house with large windows.

          Lake House Deck Refinish

          Join pro painter Josh Quinn as he beautifies a problematic deck.

          SEE THE DECK
          Sunroom with one brick wall and three white-painted walls with large windows, featuring a wooden table and chairs and a variety of plants.

          Kitchen Sunroom Addition

          See how hand-painted millwork on the patio of a historic home provides a gorgeous finishing touch.

          SEE SUNROOM
          After photo of a large repainted two-toned kitchen featuring white upper cabinets and gray lower cabinets with a matching gray island.

          Repaint vs. Replace

          Discover how ARC Painting and Refinishing helped homeowners decide on the best update for their kitchen cabinets.

          SEE BEFORE & AFTER
          The after photo of a living room remodel featuring light gray walls with an arched doorway and wall to wall curved windows.

          Living Room Makeover

          From stripping worn-out wallpaper to applying fresh paint, see how European American Decorative Painting achieved stunning results.

          SEE BEFORE & AFTER
          After photo of a large repainted two-toned kitchen featuring gray upper cabinets and navy blue lower cabinets with a matching blue island.

          Two-Toned Kitchen Cabinet Makeover

          See how Paper Moon Painting completely transformed a homeowner's tired cabinets.

          SEE BEFORE & AFTER
          Progress photo of a colorful Day of the Dead inspired ceiling mural featuring roses, multiple sugar skulls, and a dragon in vibrant paint colors including pink, blue, yellow, red, and green.

          Restaurant Ceiling Mural

          Check out painting pro Arlene McLoughlin's colorful ceiling mural.

          EXPLORE THE MURAL

          PRO SOLUTIONS CENTER

          Gray colored cabinet doors.

          How To

          Learn all the latest job-based techniques and get step-by-step guidance. 

          SEE HOW TO
          A blue wall in the process of being painted white.

          Project Advice

          Learn about the latest tech, products—and advances in your craft. 

          GET ADVICE
          Surfactant leaching on a white interior wall.

          Troubleshooting

          Get the solution to any painting problem.

          FIND SOLUTIONS
          Paint in a tray with a loaded roller

          Sustainability

          Learn how you can help your business and minimize the impact on the environment.

          LEARN MORE
          Gennex® Color Technology

          Quality Begins with Chemistry

          Discover the science behind Benjamin Moore’s quality: Gennex® Color Technology.

          DISCOVER GENNEX

          CONTRACTOR BUSINESS SUPPORT

          Enhance Your Business

          Enhance Your Business

          Help your business grow with solutions from the professionals at Benjamin Moore. 

          GET STARTED
          Advisory Board

          Paint Advisory Board

          Provide recommendations and try new products, services and programs first.

          FIND OUT HOW