The new Benjamin Moore Color Portfolio™ App and ColorReader device pictured in a beautiful historic setting.

BREAKTHROUGH CONTRACTOR TOOLS

The new Benjamin Moore Color Portfolio™ App and ColorReader device accurately match color on virtually any surface, saving you time and money. 

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    Aura® Interior paint can

    Aura® Interior Paint

    Engineered with Gennex® Color Technology and Aura’s own Color Lock® to provide rich, full color and durability.

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    Aura® Exterior paint can

    Aura® Exterior Paint

    Aura is engineered with Gennex as well as its special Color Lock® technology to provide rich, full color and durability.

    SEE DETAILS
    ARBORCOAT® Exterior Stain paint can

    ARBORCOAT® Exterior Stain

    Get superior protection while enhancing the texture and grain of wood surfaces.

    SEE DETAILS
    Stix® Waterborne Bonding Primer

    Stix® Waterborne Bonding Primer

    An acrylic-urethane primer-sealer with unparalleled adhesion to most substrates.

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    Coronado Grand®

    Coronado Grand®

    An acrylic paint and primer for effective washability, durability and coverage. 

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    DuraLaq® Water White Nitrocellulose Lacquer

    DuraLaq® Water White Nitrocellulose Lacquer

    A high-quality lacquer system designed for interior wood. 

    SEE DETAILS
      Aura® Interior paint can

      Aura® Interior Paint

      Engineered with Gennex® Color Technology and Aura’s own Color Lock® to provide rich, full color and durability.

      SEE DETAILS
      Aura® Exterior paint can

      Aura® Exterior Paint

      Aura is engineered with Gennex as well as its special Color Lock® technology to provide rich, full color and durability.

      SEE DETAILS
      ARBORCOAT® Exterior Stain paint can

      ARBORCOAT® Exterior Stain

      Get superior protection while enhancing the texture and grain of wood surfaces.

      SEE DETAILS
      Stix® Waterborne Bonding Primer

      Stix® Waterborne Bonding Primer

      An acrylic-urethane primer-sealer with unparalleled adhesion to most substrates.

      SEE DETAILS
      Coronado Grand®

      Coronado Grand®

      An acrylic paint and primer for effective washability, durability and coverage. 

      SEE DETAILS
      DuraLaq® Water White Nitrocellulose Lacquer

      DuraLaq® Water White Nitrocellulose Lacquer

      A high-quality lacquer system designed for interior wood. 

      SEE DETAILS
      The Benjamin Moore Color Tools page open on a tablet

      Color Tools

      Help your clients "try on" colors, explore Benjamin Moore's Color Collections, get expert color tips, and more.

      VIEW TOOLS

      PRO SOLUTIONS CENTER

      Gray colored cabinet doors.

      How To

      Learn all the latest job-based techniques and get step-by-step guidance. 

      SEE HOW TO
      A blue wall in the process of being painted white.

      Project Advice

      Learn about the latest tech, products—and advances in your craft. 

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      Surfactant leaching on a white interior wall.

      Troubleshooting

      Get the solution to any painting problem fast, directly from the brand.

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      Paint in a tray with a loaded roller

      Sustainability

      Learn how you can help your business and minimize the impact on the environment.

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      Gennex® Color Technology

      Quality Begins with Chemistry

      Discover the science behind Benjamin Moore’s quality: Gennex® Color Technology.

      DISCOVER GENNEX

      CONTRACTOR BUSINESS SUPPORT

      Enhance Your Business

      Enhance Your Business

      Help your business grow with solutions from the professionals at Benjamin Moore. 

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      Advisory Board

      Paint Advisory Board

      Provide recommendations and try new products, services and programs first.

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      YOUR BENJAMIN MOORE STORE

      Only select stores can sell Benjamin Moore coatings and stain. Paint contractors can count on our network of independently owned and authorized retailers.

      Authorized Plus Retailers Authorized Retailer Plus

      Retailers who have made an exclusive commitment to the brand and offer a comprehensive line of Benjamin Moore paints and stains.

      Authorized Retailers Authorized Retailer

      Retailers who have committed to offering a comprehensive line of Benjamin Moore paints and stains in addition to other brands.

      Speciality Retailers Specialty Retailer

      In addition to our network of independently owned and operated businesses, Benjamin Moore partners with retailers who carry our fine lines of industrial and specialty paints and coatings like INSL-X®, Coronado®, Corotech® and Lenmar®.

      FIND YOUR STORE