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BREAKTHROUGH CONTRACTOR TOOLS

A professional evaluating different paint color swatches and tools to complete their color portfolio.

The Benjamin Moore Color PortfolioTM App & ColorReader

Simplify color selection and eliminate guesswork.

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    Aura® Interior paint can

    Interior

    Deliver unsurpassed durability and gorgeous hues, every time.

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    Aura® Exterior paint can

    Exterior

    Boost your clients' curb appeal with durable finishes.

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    Fresh Start® Premium Interior Primer paint can

    Primer

    Choose from a complete line of premium primers built for long-lasting results.

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    ARBORCOAT® Exterior Stain paint can

    Stain

    Protect and beautify exterior wood surfaces.

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      Ideas & Tips

      Get the painting insights you need to succeed.

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      A Benjamin Moore painting contractor paints a red front door.

      How To

      Sharpen your skills with step-by-step videos and articles.

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      HELP CLIENTS CHOOSE COLOR

      The Color a Room tool on a tablet

      Color Tools

      Help clients select color with Benjamin Moore digital color tools.

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      A bright sitting room with white shiplap walls accented by neutral fabric furniture and accessories.

      Most Popular Paint Colors

      Explore Benjamin Moore's best-selling, most popular colors.

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      My Favorites

      Organize your projects! Save Benjamin Moore colors, products and images by project name.

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      A Benjamin Moore painting contractor paints a wall.

      Tools for Your Business

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      Explore Education & Training

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      How We Support Contractors

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