QUALITY BEGINS WITH CHEMISTRY

More than 100 chemists, chemical engineers, technicians and support staff work tirelessly to ensure our formulations are best-in-class.

Gennex® Color Technology

Gennex® Color Technology

Certain chemicals can prevent paint from delivering the color you want. So we got rid of them.

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Paint test on a scale.

Pioneering Technology

Our commitment to research and innovation has led us to many industry firsts.

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A couple playing Superman with daughters

Breathe Easier

Natura® Premium Interior Paint earned an asthma & allergy friendly® certification.
The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICA and ALLERGY STANDARDS LTD.

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Cradle to Cradle Certified with engineer above holding tank

Highest Standards
Of Stewardship

Both Natura® and Ultra Spec® 500 earned Silver-level certification from the Cradle to Cradle Product Innovation Institute.

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