Benjamin Moore Natura® Now Certified asthma & allergy friendly®
Natura Helps Families Avoid Common Triggers While Painting
MONTVALE, NJ – July 14, 2015 – Benjamin Moore, North America's favorite paint, color and coatings brand, today announced its most environmentally friendly paint, Natura®, has been Certified asthma & allergy friendly® by the Asthma and Allergy Foundation of America (AAFA). This certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category and being Cradle to Cradle CertifiedTM Silver earlier this year, making Natura the most decorated paint by Benjamin Moore.
Asthma and allergies affect more than 370 million people worldwide, with 70 million in the United States alone. In 2006, AAFA collaborated with Allergy Standards Limited (ASL), an international physician-led certification company, to establish a scientific program to vet and identify consumer products that are more suitable for people with asthma and allergies.
“This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, Director of Brand Management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.”
The asthma & allergy friendly® Certification Program independently tests and identities consumer products that are more suitable for those living with asthma and allergies. Natura earned the certification with low odor, zero emissions and zero volatile organic compounds (VOCs).
“We are proud of the scientific achievement that Benjamin Moore has made with this paint,” said Mike Tringale, Senior Vice President of External Affairs for AAFA. “Now every family can be confident they are creating a healthier home when painting.”
To achieve a preferred design aesthetic, Natura is available in three finishes: Flat, Eggshell and Semi-Gloss.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura, Regal Select, ben® and Ultra Spec® 500 paint for commercial interiors — all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's network of paint and decorating dealers.
About the Asthma and Allergy Foundation of America and the asthma & allergy friendly® Certification Program
The AAFA is the leading national nonprofit organization fighting asthma and allergic diseases. AAFA provides free information, conducts educational programs, fights for patients’ rights and funds research to find better treatments and cures. The asthma & allergy friendly® Certification Program is jointly run by AAFA and ASL, a physician-led global certification company that prepares independent standards for testing a wide range of products to determine their suitability for asthma and allergy patients. The Certification Program is an independent laboratory-based product testing program that helps families with asthma and allergies find more suitable products for their homes. Visit www.aafa.org/certified to see the full catalog of Certified products, and get a free guide on how to reduce allergens and irritants in your home.