Skilled craftsmen and chemists apply years of experience to develop our products through a convergence of art and science. The result is paint of impeccable quality with unrivaled richness of color.

Innovation is a key component of our competitive advantage. Benjamin Moore & Co. is committed to developing products that are effective, safe and minimize impacts on the environment. Our efforts to reduce volatile organic compound (VOC) emissions and certify select products to third-party standards are cornerstones of our commitment to product stewardship.
Benjamin Moore employees working on the quality control lab bench.

Reducing VOC Emissions

Benjamin Moore was the first company in the U.S. to introduce a zero VOC waterborne tinting system to the marketplace: our patented Gennex® Color Technology. We have been reducing VOC emissions from our paints by reformulating various product lines and discontinuing high VOC product lines. Benjamin Moore’s lowest VOC paints include Natura®, Aura®, Eco-Spec® WB, Ultra Spec® 500, ben®, Waterborne Ceiling Paint and Regal® Select. A majority of our architectural coating formulations range from 0-100 grams per liter (g/L) VOC, compared to previous formulations ranging from 100-250 g/L VOC.
A Benjamin Moore scientist stands next to a lab hood in the R&D lab.

Asthma and Allergy Friendly®

The asthma & allergy friendly® Certification Program, administered by the Asthma and Allergy Foundation of America (AAFA) in partnership with the international research organization, Allergy Standards Ltd. (ASL), is an independent program created to scientifically test and identify consumer products that are more suitable for people with asthma and allergies. Natura® is CERTIFIED asthma & allergy friendly®.
Cans of Benjamin Moore Ultra Spec 500 ride along the filling line.

Cradle to Cradle Certified™

The Cradle to Cradle Certified™ Product Standard looks at a product through five categories: material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness. Product assessments are performed by a qualified independent organization trained by the Cradle to Cradle Product Innovation Institute, a nonprofit organization that manages the certification program.

In 2016, Benjamin Moore’s Ultra Spec® 500 Waterborne Interior Paint (base formulation only for Flat, Low-Sheen, Eggshell, Semi-Gloss, Gloss and Primer) and Natura® (base formulation only for Primer, Flat, Eggshell, Semi-Gloss and Pearl) were recertified.
A Benjamin Moore chemist measures samples of Natura paint.

Green Seal

Natura is certified to GS-11, Green Seal’s standard for paints, coatings, stains and sealers. GS-11 establishes performance criteria for products and helps protect air quality, health and the environment by prohibiting harmful chemicals, limiting VOC content for base paint and colorants, and requiring consumer education measures regarding proper use, recycling and disposal. GS-11 sets limits on the level of VOCs in both base paint and colorants, thereby ensuring that even a heavily tinted paint will still contain a low level of VOCs.
Testing the properties of a can of Benjamin Moore paint


LEED is the leading third-party verification system for sustainable structures around the world. LEED, or Leadership in Energy and Environmental Design, is a certification program for buildings and communities that guides their design, construction, operations and maintenance toward sustainability.

Using Benjamin Moore paints and coatings can now contribute to up to five credits under LEED’s newest standard, v4. For example, to earn maximum credits as a low-emitting interior material, flat paint must meet a VOC level of 50 g/L or less and be emissions-certified. A number of our products are formulated to meet these criteria.
A Benjamin Moore employee tests water from a creek on our premises.


Our employees are engaged in environmental stewardship at work and in the community.

A Benjamin Moore employee at manufacturing facility.


The best characteristic of our employees is their constant drive to know more and achieve more.

Benjamin Moore employees volunteer for a good cause.


We steward an organization that enriches the lives of our people and communities for generations to come.

A native purple pickerelweed, as seen on Benjamin Moore premises.

Corporate Responsibility Overview

The 2017 report in one downloadable PDF.