Discover the science behind Benjamin Moore quality.At Benjamin Moore, we believe in doing things the right way. And that’s why we set out to make our paint the best it can be.
It wasn’t easy. Over ten years ago, we revamped our entire paint-making process -- with new colour machines, new formulas, and new colorants. The result? Our exclusive Gennex® Colour Technology that delivers gorgeous hues and unsurpassed durability to ensure the Benjamin Moore colour you love lasts for years and years. It’s the “why” behind Benjamin Moore’s renowned quality.
Gennex® Colour Technology
Ask for Benjamin Moore products engineered with Gennex® Colour Technology–available only at local paint and hardware stores authorized to sell Benjamin Moore.LEARN MORE