New Entrepreneur Program Video Testimonials


New Entrepreneur Program Video Testimonials

Hear first-hand from independent business owners on what it's like to partner with Benjamin Moore.

Over 7,500 business owners constitute the Benjamin Moore community of entrepreneurs. Discover why so many of them are passionate and confident about their future as Benjamin Moore retailers.
Why Benjamin Moore? "It was light years ahead of some of the other things we looked at."


-Don Duttine, Co-Owner, Colorize


The co-owners of Colorize in New York explain the “à la carte” way Benjamin Moore helps them build their business around their needs, and that of their markets.
Why Benjamin Moore? “I learned about everything that needs to go on in the store in order to operate it properly.”


Byron Honore, Owner, Affinity Paints & Decor

Support & Training

Independent store owner Byron Honore, of Affinity Paints & Décor, shares how he took full advantage of Benjamin Moore’s robust training on paint and coating products, operations and available support.
Why Benjamin Moore? “The commitment that Warren Buffet and Berkshire Hathaway has made to Benjamin Moore is rock solid.”


John Gregory, owner of in.SIDE.out Paint Centers, explains the role Berkshire Hathaway played as a key differentiator when choosing his Benjamin Moore partnership.
Two Benjamin Moore paint retailers wearing black shirts behind a counter, one of them talking on the phone and taking notes.

Watch More Videos

Hear from other independent business owners who have partnered with Benjamin Moore.

The interior of a Benjamin Moore retail location.

New Entrepreneur Program

No constraints. No fees. No Royalties. Explore a Benjamin Moore partnership today.