Benjamin Moore's Color of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.

“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”

—Ellen O’Neill, Creative Director

Watch the inspirational journey that led Benjamin Moore’s color team to Color Trends 2017.

The Color Palette

Work with the colors

See artist Mary Lacy create a stunning wall mural with the full Color Trends 2017 palette.

"Emotional connections with this color evoke nostalgic memories of light on space and color."


The Theater of Light

Small, upstairs, light blue bedroom with vaulted ceiling and Bay window.

Morning Light

Is there any gentler awakening than the breaking light of dawn? It streams through the window and tiptoes across rumpled sheets. DIAPHANOUS, CHARMING AND INNOCENT. Just about anything seems possible as the day awaits.

Contemporary home office with deep green walls, French doors and matching orange chairs

Afternoon Light

Intense, luminous, exuberant. As the sun rises in the sky, shadows come to life creating a complex INTERPLAY OF LIGHT AND DARK. Crystalline beams of light angle across floors and walls.

Purple living room with high-end eclectic furnishings and fireplace.


At dusk, reverently called "Magic Hour" by photographers, bright light becomes languid and soft, gradually fading towards cashmere grey. Colors and silhouettes merge as day begins to dissolve into night.

Just extinguished candles on table against a purple wall

Evening Light

Dappled highlights fade to matte. AN OLD MASTER PALETTE gilded by candlelight. Violet shadows descend.

Outside looking in through French doors at a room with purple wall.

Pair it Well

The right color deserves the right paint. Here are a few products to consider for your next project.

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