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BEHIND THE COLOR OF THE YEAR

How does Benjamin Moore choose our Color of the Year and the corresponding Color Trends Palette?

Our annual celebration of color is the result of a yearlong exploration into design, art, fashion, cultural and environmental influences around the globe. From Benjamin Moore’s library of over 3,500 colors, we carefully curate a Color Trends palette that balances modern-day relevance with long-lasting appeal. At the center is one special hue that defines the palette—and the moment: the Color of the Year.

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The Journey

After months of domestic and international travel and research, common threads between diverse disciplines begin to take shape. The result is a thoughtfully curated color palette–and one standout color of the year–that inspires us all.

How design inspires color of the year choice

Design

We look at a range of design influences like furniture, lighting, fabrics, home accessories and more—and then consider the relationship that paint and color has to each of them.
How art inspires color of the year choice

Art

From contemporary to classic, we look to art to help us see color and color pairings in a fresh, new light. Seeing how artists use color always energizes and inspires us.
How fashion inspires color of the year choice

Fashion

Always changing, and consistently informed by color, fashion is an expression of personality and style that gives us a snapshot of the moment.
How environment inspires color of the year choice

Environment

Every setting offers its own unique natural landscape, distinct color palette and architectural traditions. At home and when traveling, we take in all of these elements.
How culture inspires color of the year choice

Culture

Clearly, people influence us as well. Consumer sentiment, entertainment, economics, and contemporary culture all give voice to our annual color palette selection.
"Each year, we invite homeowners to use the Color Trends palette as a point of inspiration to bring color into the home in new ways."

-Andrea Magno, Director of Color Marketing & Development

Unmatchable Color


The richness and nuance of the Color of the Year and Color Trends 2021 palette can only be achieved with Benjamin Moore products. Our paint is available exclusively from 7,500 locally owned paint, decorating and hardware retailers.

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How to Select Paint Color

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