Benjamin Moore Partners with National Trust for Historic Preservation on Campaign Celebrating Women's Heritage
Collaboration Marking 100th Anniversary of Women's Suffrage Will Focus on Preserving Places Throughout the United States Where Women Made History
Montvale, NJ – August 26, 2020 – This year, as the nation marks the 100th anniversary of the 19th Amendment granting women the right to vote, Benjamin Moore, North America’s favorite paint, color and coatings brand, and the National Trust for Historic Preservation are celebrating this historic milestone with a new program focused on the preservation of sites in America where women from all walks of life have made history. Together, Benjamin Moore and the National Trust identified sites rooted in women’s history and will help restore these places to their former glory.
The collaboration is part of the National Trust’s multi-year campaign entitled, “Where Women Made History,” dedicated to uncovering and amplifying the powerful, but often overlooked, role of women and their impact on our nation’s history. The campaign’s objective is to bring new resources and attention to women’s history sites—galvanizing support for the preservation of these places and inspiring a new generation of 21st century women.
Working together since 2017, this expanded relationship between Benjamin Moore and the National Trust will utilize a hands-on approach to the preservation of sites associated with women’s heritage. Throughout the year, we’ll collaborate with various stakeholders, from painting contractors to historians, to repaint sections of these properties. In addition to donating premium paints, including selections from its Historical Color Collection, Benjamin Moore brings unprecedented color expertise gleaned from its more than 135 years of experience in the paint business. The stunning results of each site’s transformation will be showcased through “before and after” pictures and videos.
“It is a privilege to be able to honor the 100th anniversary of the women’s suffrage movement and the ratification of the 19th amendment by preserving several historic sites with significant roots in women’s history,” said Jeannie West, Benjamin Moore Senior Vice President of Human Resources. “Together with the National Trust for Historic Preservation, we’ll pay homage to these female trailblazers who helped shape us into the nation we are today.”
“This campaign focused on the contributions women have made to our nation’s heritage is part of the National Trust’s mission to preserve historic places that tell the full American story,” said Katherine Malone France, Chief Preservation Officer at the National Trust for Historic Preservation. “As we uncover and celebrate the role millions of women have played in our nation’s history, we are proud to once again join forces with Benjamin Moore on this important endeavor. For more than a century, Benjamin Moore has been helping Americans revitalize and improve places with their quality products, and I can think of no better partner as we work together to preserve the iconic American places where women made history.”
Benjamin Moore and the National Trust have kicked off this year-long collaboration with two inaugural sites on the West Coast of the United States and will identify additional locations over the next several months. Initial project sites include:
- The Women’s Building, San Francisco, CA. An incubator for emerging Bay Area women’s projects, The Women’s Building’s colorful mural façade depicts the power and contributions of women throughout history and the world. Benjamin Moore will work alongside the National Trust to enhance the grand staircase that showcases the building’s colorful mural as it makes its way from outside, into the heart of the building.
- Odd Fellows Building, Astoria, OR. Owned by three women, the Odd Fellows Building has served the local community for more than 90 years. Located in the port city of Astoria, the oldest American settlement west of the Rockies, the Odd Fellows Building was the first structure rebuilt after a devastating fire in 1923. Today, the building houses all women owned businesses and is a flourishing center for local dance, performing arts and physical education classes that enhance, inspire and involve the local community.
Benjamin Moore is deeply committed to its customers, communities and employees – providing the highest quality products and giving back where we live and work. As a corporate citizen, Benjamin Moore has a social, environmental and economic responsibility to the community. Through in-kind and financial donations to national and local non-profits Benjamin Moore strives to advance workforce development; housing + community development; and preservation/sustainability efforts across North America.
For more information about this campaign, please visit https://www.benjaminmoore.com/en-us/womens-heritage.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The Benjamin Moore premium portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ultra Spec®, ben®, ADVANCE®, ARBORCOAT® and more. The Benjamin Moore & Co. diversified brands include specialty and architectural paints from Coronado®, Insl-x® and Lenmar®. Benjamin Moore & Co. coatings are available from its more than 7,500 locally owned and operated paint, decorating and hardware retailers throughout the United States and Canada as well as 75 countries globally.
About the National Trust for Historic Preservation
The National Trust for Historic Preservation is a privately funded nonprofit organization that works to save America’s historic places. savingplaces.org | @savingplaces