Color Tools

Help your customers find the perfect paint colors with a range of Benjamin Moore color tools.

Take advantage of our expert color tips and tools on your quest for the perfect paint colors.
A webpage on a tablet and mobile phone are open to Benjamin Moore's Color a Room tool.

Test Interactive Online Color Tool: Color a Room

Experiment with paint colors using a wide range of home photos, from classic to contemporary, provided by Benjamin Moore.


The screen on a black laptop points to the Benjamin Moore Personal Color Viewer.

Interactive Online Color Tool: Personal Color Viewer

Upload your own images, or use the ones we provide, to "paint" up to five surfaces using any one of our 3,500+ colors.


A colorful array of color chips fan out into a half circle.

Color Palettes

See Benjamin Moore’s most popular colors, color families, curated color palettes and more.


Rustic plank table with gray-blue wall and pomegranates.

Color Collections

Explore every color from our designer-favorite color collections including Affinity®, Historical, Off White, and others.


The Color Handbook - A Guide to Selecting Color

Color Handbook

Enjoy quick videos about the color wheel, the impact of light on paint color, choosing sheens, and other expert insights.


A light pink wall frames a pink console with gold handles and multiple vases

Color of the Year and Color Trends

Get inspired by our Color of the Year with our annual Color Trends palettes, designed to reflect current color directions while standing the test of time.


Neutral living room with twin floor-to-ceiling windows.

Inspiration | Interiors

From bathroom to entryway and every room in between, see how Benjamin Moore colors enliven every space.


Traditional home with red door and wrap-around porch.

Inspiration | Exteriors

Decks, front doors, vinyl siding and full home facades: See how color–and protection from the elements–come together effortlessly.


Painting Contractors Work Together in a Home Using Benjamin Moore Paints.

Enhance Your Business

Help your business grow with solutions from the professionals at Benjamin Moore.

A Benjamin Moore contractor paints a white wall.

Top Interior Project Add-Ons for Clients

Don’t forget to ask your clients the right questions–so you can deliver maximum results.

Learn More