Frequently Asked Questions

General Questions

Current Promotions & Deals

Are there any current promotions or deals on Benjamin Moore products?

Painting Tips & Solutions

Product Questions

Color Sample Questions

Questions for Paint Color

Website Questions

Online Store | General Questions

Online Store | Shipping and Tracking Questions

Online Store | Refunds, Returns and Exchanges Questions

Questions for Professionals

Virtual Color Consultation Questions

General Questions

1. What is your customer service number?

For Your Home:
1-855-724-6802 (855-Paint-02)
Monday - Friday: 8:00 am - 7:00 pm EST
Saturday: 9:00 am - 5:00 pm EST

For Contractors:
1-866-708-9180
Monday - Friday: 7:00 am - 7:00 pm EST
Saturday: 9:00 am - 5:00 pm EST

For Architects & Designers:
1-866-708-9181
Monday - Friday: 7:00 am - 7:00 pm EST
Saturday: 9:00 am - 5:00 pm EST

2. Where can I buy Benjamin Moore paint?

You can buy Benjamin Moore exclusively at 7,000 locally owned and operated paint, decorating and hardware retailers. Benjamin Moore products are also available in Canada as well as 75 countries globally.

Shopping at independent retailers means no unanswered cries for help in cavernous home improvement stores. When you buy from a local business that carries Benjamin Moore, you get all the advice you need, and more.

Independent, community-minded storeowners are the lifeblood of Benjamin Moore. These "Main Street" business owners, many of them entrepreneurs, are always available with advice and support. This unparalleled level of customer experience is a key differentiator for Benjamin Moore.

While you can also buy Benjamin Moore paint and stain online, it will need to be picked up at the retailer you select at checkout. Depending on your local store, you may be able to get paint delivered to your home.

Here is what can be ordered from the Benjamin Moore Online Store, and shipped directly to your door:

3. What stores carry Benjamin Moore paint?

In the U.S. and Canada, you can only buy Benjamin Moore products at locally owned and operated paint, decorating and hardware retailers. These stores are invested in their local communities and fulfil a longstanding Benjamin Moore commitment in place since our founding in 1883: to support "Main Street" and local, independently owned businesses.

Globally, Benjamin Moore is sold in 75 countries and growing.

4. Is Benjamin Moore paint sold at Ace® Hardware stores?

Since 2019, Benjamin Moore has been the preferred paint partner of Ace^® Hardware stores everywhere.

Ace retailers offer an assortment of premium interior and exterior Benjamin Moore paints, notably the Benjamin Moore workhorse, longstanding homeowner favorite Regal^® Select as well as Ben^®, a paint specifically formulated for new painters, and Element Guard^®, a game-changing exterior paint fueled by an innovative new formula from Benjamin Moore.

Every Ace Hardware is independently owned, aligned with our commitment to making our products only available at independent stores, not large chain retailers like Home Depot, Lowe's, Walmart or Target.

5. Is Benjamin Moore paint sold at Home Depot or Lowe's?

Benjamin Moore does not sell its products at large chain home improvement retailers like Home Depot, Lowe's, Walmart or Target.

We have a longstanding commitment to sell our paint and stains exclusively at paint, decorating and hardware retailers in the U.S., Canada and globally. We support local businesses who are invested in their communities, entrepreneurs who offer the services and expertise you need.

6. What is the Benjamin Moore Color Portfolio® App & ColorReader?

The Benjamin Moore Color Portfolio^® app, available FREE on Apple and Google stores for iOS and Android, includes virtual fan decks, a photo visualizer, and much more.

The portable ColorReader, brought to you by Datacolor–a leader in color technology, pairs with the Benjamin Moore Color Portfolio app via Bluetooth^® to provide prevision color-matching for all Benjamin Moore's 3500+ colors as well as readings from other popular paint brands.

Learn More about the Benjamin Moore Color Portfolio^® app and our color matching tools.

Help

Download your guide to get started, or get help with our FAQ.

Questions?

Contact Datacolor online

For U.S., call: 800-438-2585

For Europe, call: 00800 700 800 70

Contact your local Benjamin Moore Contractor Representative or Architectural & Design representative for more information about The Benjamin Moore Color Portfolio app, ColorReader and ColorReader Pro.

7. Can you recommend a painting contractor?

Hiring a professional is an important decision. Your local Benjamin Moore retailer can help you find the right contractor for your job.

8. How do I receive emails from Benjamin Moore?

During registration, you may choose to opt-in for certain emails from us. If you already have an account and aren’t getting emails, visit your My Profile and update your opt in status.

If you don’t want to register for an account, you can still receive Benjamin Moore emails. Simply enter your information here.

9. Who owns Benjamin Moore?

In 2000, Benjamin Moore was acquired by Berkshire Hathaway, a family of companies under the direction of Warren Buffett. As a manufacturer of North America's favorite paint, color and coatings brand, Benjamin Moore is proud to be part of Berkshire Hathaway's distinguished family of sustainable brands.

Every Benjamin Moore retailer is independently owned and operated.

10. Who makes Benjamin Moore paint and coatings?

Benjamin Moore manufactures a range of premium quality residential and commercial coatings. We currently have manufacturing facilities in: Johnstown, NY; Mesquite, TX; Milford, MA; Newark, NJ; and Pell City, AL.

11. Is Benjamin Moore paint toxic?

Information about the toxicity of each paint is provided in each paint's respective Safety Data Sheet. Benjamin Moore offers a wide range of premium low- and zero-VOC products. Learn more about Eco Spec®, our greenest paint, with zero VOCs. We are proud to have been the first company in the U.S. to introduce a zero VOC waterborne tinting system to the marketplace: Benjamin Moore's Gennex^® Color Technology.

Benjamin Moore is committed to developing environmentally responsible products designed to meet and exceed industry standards. We are committed to manufacturing products that are effective, safe, and minimizing impacts on the environment.

12. Is Benjamin Moore Aura® paint good?

Ultra-premium Aura^® Interior paint is Benjamin Moore's highest quality paint. Aura^® offers unparalleled color depth and richness, both long-standing hallmarks of the Aura^® brand, which is also the preferred paint of interior designers.

Aura's exclusive Color Lock^® technology seamlessly locks pigments into the paint's film, ensuring long-lasting color. Aura^® interior also provides unbeatable hide and coverage (even with lighter tones or whites), and enhanced flow and leveling for smooth application and finish. Aura^® Interior is also self-priming, offers fast dry- and recoat times and is engineered with Gennex^®, which contributes to superior hide and color retention across all Benjamin Moore colors.

13. Does Benjamin Moore paint go on sale?

You can often find Benjamin Moore paint available at discount prices. However, all Benjamin Moore products are sold and fulfilled exclusively through independently owned, authorized retailers, including purchases made through the Benjamin Moore online store. Generally, those retailers set their own prices and decide if or when to employ coupons or other sale promotions.

Benjamin Moore does determine MSRP (manufacturer's suggested retail price) and also helps retailers by organizing nationwide promotions in the United States and Canada. Our homepage, online store and FAQ section will always update and inform you of any current promotions. You can also contact your local Benjamin Moore retailer to learn more.

14. Can Sherwin-Williams match Benjamin Moore paint colors?

To put it simply, no.

Our color consistency is the precise result of Benjamin Moore paint and Benjamin Moore Gennex^® colorant, together. It's what makes Benjamin Moore colors impossible to replicate. Learn more about Gennex^® Color Technology.

15. Can Behr match Benjamin Moore paint colors?

The unique combination of our paint formulas and our proprietary Gennex^® colorants means Benjamin Moore paint colors are impossible to replicate in any other paint brand. Learn more about Gennex^® Color Technology.

Current Promotions & Deals

16. Are there any current promotions or deals on Benjamin Moore products?

Yes, we do run promotions, but we are currently not running any at this time. Please check back frequently for special deals and promo codes.

Painting Tips & Solutions

17. Where can I get painting help?

Your independently owned Benjamin Moore retailer is a trusted resource for painting and home improvement advice, so connecting with them is always a smart idea.

You can also check out our DIY Home Paint Projects and Inspiration page, a great starting point for guidance on room inspiration, project ideas, painting basics, and step-by-step help.

For help with your painting project or for questions on our products, please call Benjamin Moore Customer Support at 1-855-724-6802 (855-Paint-02) and select Option #1 for Product Information. Our team is available Mon-Fri, 8:00 am-7:00 pm EST and Saturdays from 9:00 am-5:00 pm EST. You may also reach us via email at: info@benjaminmoore.com.

18. How much paint do I need to buy?

Use the Benjamin Moore Painting Calculator to get an estimate on how much paint you need to buy for each room. The Painting Calculator assumes two coats of paint and does not include the ceiling.

19. Where can I get help for my DIY projects?

Visit our DIY section for ideas. You can also get step-by-step tips on our How-To for Interiors or How-To Exteriors pages, as well as our Painting 101 pages. And as always, count on your local Benjamin Moore retailer for expert advice and insights.

20. Do I need to prime a wall prior to painting it?

Most previously painted, undamaged and untainted walls do not require priming, especially when using a high-quality interior paint. Some special instances, however, require a primer:

Adhesion (non-porous or glossy surface)
Bonding primers increase adhesion over an existing glossy finish or a non-porous substrate like paneling.

Hide (color change)
Primer (tinted or white) obscures or hides a dark existing color when painting over with a light color or vice versa. Benjamin Moore premium paints (Ben^® Interior, Regal^® Select Interior, Aura^® Interior) deliver a self-priming level of hide that can help achieve most color changes in two coats with no primer.

Seal (stain blocking)
Stain-blocking primers suppress stains from smoke, tannins or water. Without a primer, those stains can come through even after painting. Consider priming just the stains (spot-priming) instead of the entire wall.

Sheen (enamel holdout)
Alkyd primer, such as Insl-X^® Prime Lock Plus, seals varnish or residual adhesive from removed wallpaper for better sheen or enamel holdout.

Uniformity (porous surfaces, new drywall)
Primer fills and evens out porous surfaces like new drywall. New drywall should always be primed, because it’s very porous and therefore can absorb moisture, odors, oils or other stains.

21. How long for Benjamin Moore paint to dry?

Each Benjamin Moore product is different, so the official answer is that the amount of time it takes Benjamin Moore paint to dry is "it depends."

Each Benjamin Moore product has a Technical Data Sheet (TDS) which is the best place to look for product-specific paint dry-times.

For a general idea, however, consider the typical drying time of our most popular premium brand:

Regal^® Select Interior

Dries to the touch: 1 hour
Recoat time: 1-2 hours
Full cure: 14 days ('curing' is the point where the paint reaches maximum hardness)

Other influences for how long it takes paint to dry:

Substrate types: Drywall, brick, wood, metal, vinyl, stone, concrete, ceramic tiles, plastic
Environment: Paint takes longer to dry in humid environment, and dries faster in dry ones
Waterborne acrylic/latex paints, like Aura^® Interior, Regal^® Select Interior and Ben^® Interior, dry faster. Alkyds, oil-based, and waterborne alkyds, like Advance^® Interior paint, generally take longer to dry.

22. Which Benjamin Moore paint is best?

Deciding which Benjamin Moore paint is best depends on your needs as a customer as well as the project. That said, here are three of the best Benjamin Moore interior paints:

Aura^® Interior paint is Benjamin Moore's ultra-premium paint. Aura Interior offers unparalleled color depth and richness. Aura's Color Lock^® technology seamlessly locks pigments into the paint's film, ensuring long-lasting color. Not surprisingly, Aura^® Interior is the preferred paint of interior designers.
Regal^® Select Interior is a time-tested premium interior paint that you can trust to deliver outstanding quality and durability for results that last.
Ben^® Interior paint elevates your confidence with its easier application, great touch-up qualities, and longer open time, resulting in flawless results and a more effortless painting experience.

23. Which Benjamin Moore exterior paint is best?

Deciding which Benjamin Moore paint is best depends on your needs as a customer as well as the application. Here are five Benjamin Moore exterior paints to consider:

Aura^® Exterior paint with it's exclusive Color Lock^® technology, Aura^® Exterior paint provides the ultimate performance for rich, full color and unprecedented durability.
Regal^® Select Exterior paint resists fading, cracking, and peeling and provides a mildew-resistant coating, even in humid conditions.
Regal^® Select High Build is a thick, high-build, 100% acrylic formula that bridges small cracks and voids in fewer coats.
Element Guard^® offers exceptional permeability to withstand wind-driven rain, excessive humidity and other harsh weather conditions on many surfaces, including vinyl siding.
Woodluxe^® Exterior stain enhances the natural beauty of exterior wood surfaces with a wide variety of opacities and colors. Woodluxe^® stain provides superior protection against mildew, UV damage, and other harsh weather conditions.

Product Questions

24. Where can I find Natura® Interior paint?

Starting March 1, 2021, Benjamin Moore is no longer manufacturing Natura^® paint. For a premium Benjamin Moore^® interior paint that meets or exceeds even the most stringent environmental standards, consider Eco Spec^®, our "greenest" paint. Our low-odor offering is zero-VOC and has zero emissions and several third-party environmental certifications.

25. What is Benjamin Moore's greenest paint?

Benjamin Moore remains committed to the planet and to providing paint products that meet or exceed even the most stringent environmental standards. Eco Spec^® is our "greenest" paint, offering low odor, zero VOCs, zero emissions and several third-party environmental certifications.

26. Is Benjamin Moore paint good quality?

We think so! Benjamin Moore strives to manufacture the best quality paint on the market and has been North America's favorite paint, color and coatings brand since opening in Brooklyn in 1883.

Benjamin Moore paints excel due to rigorous testing and an unwillingness to compromise on quality. Perfection comes from combining our unique paint formulas with our proprietary Gennex^® Color Technology. Together, they work to deliver results that are both stunning and long lasting. Check out this profile of our paint color testing facility here!

27. Is Benjamin Moore paint oil-based or latex?

Both! Benjamin Moore offers paint in several formulas, including:

Latex or acrylic—water-based paint
Alkyd—oil-based paint
Specialty—waterborne alkyd (includes alkyd properties with soap and water cleanup)

Each painting project is different. Consult with the staff at your independently owned Benjamin Moore retailer—they can help you choose the right product for your next DIY project!

28. What is Gennex® Color Technology?

Gennex^® Color Technology is the reason that you cannot “match” Benjamin Moore^® color in another paint brand. Why? Because the combination of Benjamin Moore’s proprietary Gennex^® waterborne colorant with Benjamin Moore paint creates an end-result that simply cannot be replicated.

Most common paint colorants require the addition of certain chemicals so that they can easily mix into any number of paints—chemicals that ultimately weaken them. Proprietary Gennex Color Technology is engineered specifically by Benjamin Moore, for Benjamin Moore paints. The result is the premium paint that makes Benjamin Moore synonymous with quality.

Aura^® Interior paint, Aura^® Exterior paint, Eco Spec^® Interior paint, Regal^® Select Interior paint, Regal^® Select Exterior paint, Ben^® Interior paint, Element Guard^® Exterior paint and many others are engineered with the “science” behind Benjamin Moore quality: Learn more about Gennex^® Color Technology.

29. What is Color Lock®?

Benjamin Moore’s proprietary Color Lock^® technology is exclusive to premium Aura^® Interior paint and Aura^® Exterior paint. Thanks to Color Lock^®, color pigments are locked into the paint film, so color doesn’t fade, even after repeated washings. Benefits of Aura^® with Color Lock^® technology include:

Covers walls more completely so you can use less paint
Unprecedented durability and no color rub-off, even after repeated washings
Extreme hide to cover dark colors and imperfections
Uniquely smooth finish

In addition to Aura^® Interior and Exterior paints, Color Lock^® enhances Color Stories^®, a sophisticated collection of 240 colors that exhibit an accentuated response to different lighting conditions.

30. Does Benjamin Moore Regal® paint have primer in it?

Benjamin Moore describes many of its paint products, including Regal^® Select, as "self-priming" or "paint and primer in one." These statements are shorthand used by the coatings industry to describe paints that provide exceptional performance—hide and adhesion, for example—in fewer coats over properly prepared surfaces.

In other words, using Regal Select Interior, Regal Select Exterior, Regal Select Exterior High Build or other Benjamin Moore premium products under those ideal circumstances may not require a separate primer. Some painting projects, however, include unique challenges and may require a primer with specific properties, regardless of product choice. Every project is different, so we encourage consulting your local Benjamin Moore retailer for advice.

31. Does Benjamin Moore sell chalk paint?

Yes! Insl-X^® Chalkboard paint lets you transform any surface into a chalkboard.

You can paint over your current paint color or "start fresh" on an unpainted surface--it's up to you! Contact your local, independently owned Benjamin Moore retailer to get started.

32. Does Benjamin Moore sell quarts?

Yes. Most Benjamin Moore paints and stains—including all premium products—are available in one-gallon cans, five-gallon pails and one-quart containers. Contact your local Benjamin Moore retailer for more information, and check out the Benjamin Moore Online Store where select products are available in quarts.

33. What is the best Benjamin Moore exterior paint?

Benjamin Moore offers a wide range of high-quality exterior paints, each one engineered to address unique challenges, including withstanding harsh weather, adhering to different surfaces, applying the paint under varying climate conditions, and much more. Your local Benjamin Moore retailer can help you determine which exterior paint is best for your project.

Visit our product catalog to learn more about Benjamin Moore exterior paints, including Aura^® Exterior paint, Regal^® Select Exterior paint, Regal^® Select High Build Exterior paint, Element Guard^® Exterior paint and more. And check out which exterior paints that you can buy online, and pick up at your local retailer, to save time.

34. How long does Benjamin Moore paint last?

Benjamin Moore formulates premium paints to offer extended service life—in other words, for years. However, paint longevity and durability depends on several factors, including surface type, product and sheen choice, wear and tear, and of course accidents and catastrophes. Application techniques affects a paint's longevity and is one of many reasons we recommend hiring a pro painter; your local Benjamin Moore retailer can help you find painters in your area.

Benjamin Moore backs many of our paint products with limited lifetime warranties as well as our standard satifaction warranty. Check the paint can label for more information, and be sure to talk to your local Benjamin Moore retailer.

Wondering how long paint lasts in a can? Paint sitting in the can last several years but only under ideal circumstances: uncontaminated paint, proper sealing, full container with little airspace, and cool, dry storage. Learn more about how to store paint properly. In general, Benjamin Moore does not recommend storing paint for years. Instead, make every effort to purchase the correct amount for the job by using our paint calculator.

Color Sample Questions

35. Are Benjamin Moore Color Samples real paint?

The liquid in our 8 oz. color sample is real paint, however it does not contain the performance enhancing components found in our regular paints. Since we do not test sample paint for long term performance, the colors may shift or fade sooner than expected.

Benjamin Moore Color Samples are for interior paint color representation only. They exist for a sole purpose: Helping you confidently choose a paint color you will love.

We recommend:

Only use Benjamin Moore Color Samples for testing what paint colors look like in your interior space.
When you are ready to paint be sure to paint over the color sample: Do not use the sample paint as a "final" wall paint.

Want to learn more about why testing paint color is so important? Check out our video on lighting conditions. And use this guide to help narrow down the color family you are thinking about.

36. Why can't I paint with your paint samples?

We advise against using our liquid paint sample for anything other than testing color. Benjamin Moore Color Samples are for interior paint color representation only.

Even though the liquid in our 8 oz. sample jar is real paint, it does not contain the performance enhancing components found in our regular paints. Since we do not test sample paint for long term performance, the colors may shift or fade sooner than expected.

Want to learn more about why testing paint color is so important? Check out our video on lighting conditions. And use this guide to help narrow down the color family you are thinking about.

37. What sheens are Benjamin Moore Color Samples?

All Benjamin Moore Paint Color Samples contain eight ounces of actual Benjamin Moore premium interior paint in an eggshell sheen. When you're done sampling, check out our guide to choosing a paint finish to help decide what sheen is right for your project. Check out our How to Sample Paint Colors for more information on all our color sample options.

38. Where can I get a Benjamin Moore color consultation?

Many independently owned Benjamin Moore retailers offer color consulting, either virtually or in person. Find a retailer to inquire about your local store's color consulting services.

Take advantage of Benjamin Moore's extensive library of Color Tools. Bring home Color Samples to help you observe color at home in different lighting conditions (natural and artificial), and download the free Benjamin Moore Color Portfolio^® app to tap into the power of the photo and video visualizers, both of which let you try on colors using your phone's camera.

39. Does Benjamin Moore sell Peel & Stick paint color samples?

Yes! Reusable, Peel & Stick paint color samples are available on the Benjamin Moore Online Store. Coated with real Benjamin Moore^® paint, these Peel & Stick color samples are self-adhesive and easy to apply.

Peel & Stick samples are produced by Samplize, using Benjamin Moore paint. Applied paint may vary from the Peel & Stick sample, based on product, sheen and lighting changes. Recommended use is for interior paint color sampling.

40. Where can I buy paint samples and Peel & Stick paint color samples?

You can purchase Benjamin Moore Paint Color Samples at your local Benjamin Moore retailer, or you can order them from the Benjamin Moore Online Store and either pick them up in-store, or have them shipped.

You can purchase Peel & Stick color samples from the Benjamin Moore Online Store.

41. What is the difference between a Benjamin Moore Paint Color Sample and a Peel & Stick sample?

Benjamin Moore Paint Color Samples contain eight ounces of actual Benjamin Moore premium paint, tinted in easy-to-use, screw-top jars. Samples hold enough interior, eggshell-finish paint to brush out an approximate 2'x2' area. They are available at your local Benjamin Moore retailer or the Benjamin Moore Online Store.

Peel & Stick samples are flexible, adhesive-backed, single-color sheets coated with actual Benjamin Moore^® interior paint in an eggshell finish. Peel & Stick paint samples can be reapplied, letting you move color samples from room to room, and observe in different lighting throughout your space. Peel & Stick samples are available online.

Sample types ship from different locations, so they may arrive at different times. Benjamin Moore Paint Color Samples are final sale and not eligible for refunds. Learn more about color samples and get tips on how to use them to find your perfect paint color.

42. Do you sell samples of exterior stain?

Yes. Similar to Benjamin Moore Paint Color Samples, samples of Woodluxe^® Exterior Stain are available in a variety of colors and opacities. You can purchase a full assortment at your local Benjamin Moore retailer or solid opacity only from the Benjamin Moore Online Store. Note: Woodluxe solid opacity offers all 3,500-plus Benjamin Moore colors.

Questions for Paint Color

43. What is Benjamin Moore's most popular color?

White Dove OC-17 is the most popular Benjamin Moore white paint color—not surprising, given that white hues are essential to interior design and a go-to for homeowners alike.

Benjamin Moore's Revere Pewter HC-172 is also worth noting as an extremely popular neutral paint color. A classic light gray with warm undertones, Revere Pewter HC-172—part of the Benjamin Moore Historical Collection—is beloved for its calming, restorative look that unifies any room. Check out more best-selling Benjamin Moore paint colors to help select the perfect paint colors for you!

44. What color goes with Benjamin Moore Revere Pewter?

Extremely versatile, popular homeowner paint colors.

Favorite pairings for Revere Pewter include:

For a soft neutral color scheme, try Ballet White OC-9 or Cloud Cover OC-25 with Revere Pewter.
For a soothing color scheme of three paint colors, try Van Courtland Blue HC-145 and White Dove OC-17 with Revere Pewter
Love bolder colors? Use Revere Pewter as a soft backdrop for Dinner Party AF-300 a rich red, or Hunter Green 2041-10.

45. Can Benjamin Moore match colors?

Yes. Your local Benjamin Moore authorized retailer offers more than 3,500 beautiful colors and many custom color-match options. Talk to your retailer to learn more. Learn more about the "why" behind Benjamin Moore's renowned color on our Gennex^® Color Technology page.

Website Questions

46. I am new to Benjamin Moore. How do I register for a benjaminmoore.com account?

To get started, go to our Account Registration/Login page, which can also be accessed by clicking the person icon on the upper right hand corner of every Benjamin Moore website page. If you are on a mobile device like a cell phone or tablet, go to the menu and look for Register or Sign In.

To sign up, go to the Need an Account box and click Get Started, which will take you to the Create an Account page. There, you’ll enter registration information, including whether you’d like to opt in to receive Benjamin Moore emails and your relationship to Benjamin Moore.

Click Create My Account, at the bottom of the page, to complete your registration. Then, look for an email verification in the inbox of the email with which you registered. Click on the Validate Email link, or use the email’s enclosed hyperlink to verify your email. If your registration is validated, you’ll see a Success message with a link to sign in.
PLEASE NOTE: Your new account information will not give you access to Personal Color Viewer^®. To tap into the Personal Color Viewer, you will need to create another account here.

Retailers: Please note that at this time, we require that you use two different email addresses in order to access the Retailer Gateway and benjaminmoore.com.

47. How do I explore paint colors on the website?

Go to Find Your Color for a suite of interactive, online color tools. You can search by Color Family, explore Benjamin Moore Color Palettes and use Color a Room to mask dining rooms, kitchens, living rooms, bathrooms, offices and more.

You'll also find the Personal Color Viewer located here, a tool that lets you upload your own images–or use ones we provide–to mask up to five surfaces using any one of our 3,500+ colors. Please note that Personal Color Viewer is not optimized for mobile or tablet devices.

48. Colors on my computer screen do not appear the same when I print them. Why?

On-screen and printer color representations may vary from actual paint colors due to differences in monitor calibrations and printer variations.

49. Where can I find My Profile to update my information?

You must be logged in to access My Profile. It is located on the upper right corner on every page of the Benjamin Moore website. If you are on our mobile site, it is accessible via the menu.

50. What if I forgot my password?

Go to Account Registration/Login page and select Forgot Password. You will be prompted to enter your email address or Username, and then press the Submit button. An email will be sent to you containing a link to reset your password.

51. How do I change my password?

Once logged in, go to Account Security located under My Profile to change your password.

52. I have recently changed my email address. Is there a way to update my information?

Please visit the Contact Us page and send us a note about this change. We’ll be in touch to update your profile information.

50. What happened to My Favorites?

My Favorites feature is no longer available on benjaminmoore.com. Use our new List feature, found on the upper right corner of the website, to curate and collect your favorite paint colors.

If you would like to access previously "favorited" information, email us at info@benjaminmoore.com.

Online Store | General Questions

54. Are all paint products available through the Pick Up In Store Program?

Not all Benjamin Moore paint products are available for order through the Pick Up In Store program. Some products may vary from store to store. If a product you have ordered is not stocked at your chosen retailer, that item may be substituted with a similar product.

55. Can I pick up my order from a Benjamin Moore retailer?

Many Benjamin Moore retailers participate in Benjamin Moore's online ordering/PUIS (pick up in store) program. You can find participating PUIS retailers when you:

Select 'Find A Store' in checkout
Then 'Choose Your Pickup Store,' also in checkout

Please note:

*Gallons of paint, stain, brushes and rollers: Available for pick up in store only.

*Brush-on paint samples: Either pick up in store or ship directly to you from our online store.

*Color swatches: Shipped direct to you; not available for pick up in store.

*Fan decks: Shipped direct to you; select fan decks may be available for pick up in store.

For products and colors not available on our site, please contact your local Benjamin Moore retailer.

56. May I log in with my benjaminmoore.com account to access the online store?

Yes. You can log in with an existing benjaminmoore.com account, or create an account. Please note that online accounts created prior to July 10^th are no longer valid.

57. How can I recover my password for the online store?

Benjaminmoore.com and the online store share the same log in information. Resetting your password for either, will change your password for both.

58. Why can't I view online orders from before July 2020?

As part of our update to the online store experience, online store accounts created prior to July 10, 2020, are no longer active. However, benjaminmoore.com and the online store now share the same login information. You can log in with your existing benjaminmoore.com account, or create a new account.

Online Store | Shipping and Tracking Questions

59. How will I know when my order is ready for pick up?

To coordinate your pickup, please contact your selected retailer for specific order details and store hours. Every Benjamin Moore retailer is independently owned, so store hours vary.

The Fine Print
Orders are typically ready in as little as three hours, although this timing is not guaranteed and is at the sole discretion of your selected retailer. Orders are filled in the order they are received, and the length of time between order placement and fulfillment is dependent on many variables, including order type, retailer stock, etc.

60. What do I need to bring with me in order to pick up my purchase?

Be sure to check the hours before you go, as all Benjamin Moore retailers are independently owned, so hours vary.

Please bring the following with you when you visit your local store for pickup:

Order number – Either on your smart device (phone, tablet, etc.) or printed out
Credit card used for purchase
Valid photo identification

Sending someone to pick up our order? If the person picking up the order is different than the one who placed it, please add that person's name to Order Comments when placing your order, and make sure they bring photo ID, order number or order confirmation.

61. Where do you ship to?

Paint samples, color swatches, and fan decks are available for purchase from our online store and can be shipped to you directly in the continental United States.

Gallons of paint may be ordered online but must be picked up at the retailer selected in checkout.

Although we have retail locations in Alaska, Hawaii, and Canada, we do not ship to these locations at this time. If you live outside the continental United States, please use our Store Locator to find a store near you.

To guarantee delivery, we must have complete addresses. We cannot deliver to P.O. Boxes or A.P.O. and F.P.O. addresses.

62. How can I track orders being shipped directly to me?

If your order contains brush-on samples, color swatches, Peel & Stick samples or fan decks, and you have signed up for notifications from UPS, an email with a tracking number from UPS will be sent to you upon shipment.

Once these items have shipped, an email notification will be sent to you containing tracking information. If you have an online store account, you can also check your Order History to view tracking information.

Online Store | Refunds, Returns and Exchanges Questions

63. What is your return policy?

Interior and exterior paints, stains, paint color samples, color swatches and exterior stain samples are not eligible for return or exchange. Untinted paint and unopened fan decks and painting tools can be returned or exchanged.

If you have a question regarding a return or refund, or are not satisfied with your order from the Benjamin Moore Online Store, please contact us 1-855-724-6802 (855-Paint-02) so that we can assist you.

Please view our Online Store Return and Shipping Policies here.

64. Can I return my purchase to a Benjamin Moore retailer?

As stated in our Return Policy, all custom tinted paint orders are final and cannot be returned, refunded or exchanged for a new color. Untinted paint and unopened fan decks and painting tools can be returned or exchanged.

For issues regarding incorrect color matching, damaged/weather-affected paint, or other variables, follow the below:

If there is an issue with an order fulfilled by an independent Benjamin Moore retailer, please contact the retailer directly for information on returns.

If there is an issue with an order fulfilled directly by Benjamin Moore, please contact us 1-855-724-6802 (855-Paint-02) so that we can assist you.

65. May I cancel or change orders I make online?

No. Once you place an order and have pressed Confirm, the sale is considered final and it is unlikely that the order can be modified or cancelled. If you need to make a change, please contact Customer Service immediately via email to onlinestoresupport@benjaminmoore.com or call 855-724-6802.

Please view our Online Store Return and Shipping Policies here.

Questions for Professionals

66. I am a painting contractor. How can I find my local contractor representative?

Your local representative can provide you with valuable marketing tools and much more. Here's how you can contact a representative:

* Fill in our Contact a Representative form
* Call our toll-free North American Customer Information Center: 1–866–708–9180
Monday-Friday: 7:00am–7:00pm EST, Saturday: 9:00am–5:00pm EST.

67. How can I find my local architecture and interior design representative?

Benjamin Moore has knowledgeable architectural sales representatives available to help you with your specifications, color tools and educational programs. Here's how you can contact a Benjamin Moore representative:

* Fill in our Contact a Representative form.
* Call our toll-free North American Customer Information Center: 1–866–708–9181
Monday-Friday: 7:00am–7:00pm EST, Saturday: 9:00am–5:00pm EST.

68. Where can I find LEED® information as it pertains to your products?

You can search for LEED-certified paints and other products here.

69. Where can I find technical data sheets (TDS), safety data sheets (SDS), and health product declarations (HPD) for your products?

You can download TDSs and SDSs for specific Benjamin Moore paints and other products in the SDS/TDS section of the site. HPD documents are available on the HPD section.

70. What is Command® Waterborne Acrylic Urethane?

An extremely durable, single-component, multi-substrate solution, Benjamin Moore^® Corotech^® Command^® helps you save time and tackle multiple jobs with confidence. This interior/exterior, UV-resistant, acrylic urethane enamel provides tenacious adhesion, superior abrasion resistance and quick return to service. For more information on Command^®, part of the high-performance Corotech^® line of products, contact a Benjamin Moore Contractor Representative by calling 1-866-708-9180 or Benjamin Moore Customer Service at 1-866-708-9180.

71. How do I become a Benjamin Moore retailer/dealer?

We'd love to hear from you if you are interested in working with Benjamin Moore as a retailer or a dealer. Explore our New Entrepreneur Program, how to convert your store into a Benjamin Moore retailer, consider buying an existing business, discover International Opportunities and more on our Partner with an Industry Leader page.

Virtual Color Consultation Questions

72. Does Benjamin Moore offer color consultations?

Yes! Let our experts help you find the perfect color for your paint project with a Benjamin Moore virtual color consultation. From helping you narrow down your paint selection to creating a cohesive color palette for your space, our color & design experts are here to offer you top-tier guidance for bringing confident color into your space. All color consultations include one (1) consultation with a Benjamin Moore Color & Design expert; up to three (3) color schemes; and five (5) to eight (8) 4”x8” Color Swatch samples, depending on your type of consultation. Swatches will be mailed to your home upon completion of your consultation. Please note that color consultations are currently for US residents only.

73. What is color consultation?

A color consultation is a discussion between a homeowner and a color consultant where interior or exterior paint color goals are discussed, and options are suggested to achieve these goals. The color consultation is apt to include talking points such as the desired mood or style, concerns centering on colors that will, or will not, work for the project, and considerations such as coordinating color with existing elements. Many times, color consultations take place in person, however we are offering virtual color consultations for added convenience. Benjamin Moore hosts our color consultations via a Zoom link sent to your email after you book your appointment.

74. How much does a color consultation cost?

Benjamin Moore color consultations cost $50 for one interior color consultation, and $60 for one exterior color consultation, payable via PayPal. After the consultation, an email will be sent with a recap of the conversation. Additionally, between five (5) (for interior projects) and eight (8) (for exterior projects) color swatches in your choice of colors will be mailed to you via USPS.

75. What is the difference between a color consultant and an interior designer?

A color consultation is focused specifically on the colors to be painted on the walls, ceiling, trim, and possibly the cabinetry/millwork in a space. An interior designer has a larger scope of work that may include selecting fabrics, furnishings, window treatments, hardware, floor plan changes, and/or hard materials such as tile/wood/stone, etc.

76. What can I expect from my color consultation?

During your color consultation, your Color & Design consultant will complete pre-work based on the information provided when the appointment is made. This will allow the consultant time to bring ideas together to make the most of the session. During the session, the color consultant will kick off the appointment with a discussion on the space itself, existing elements (furniture, flooring, etc.), and the color goals. The consultant will then share the initial ideas pulled together in advance of the meeting to gather more information on what appeals to the homeowner (or what misses the mark). From there, more colors will be discussed, with the goal of ending the call with three (3) color scheme options that meet the project goals and the color preferences of the homeowner. After the consultation, an email will be sent with a recap of the conversation, and a full color report. Additionally, five (5) (for interior projects) and eight (8) (for exterior projects) color swatches in your choice of color will be mailed to you via USPS.

77. I’m not happy with my consultation—what are my next steps?

You remain responsible for selecting a paint, color and finish that suits your project and for its proper application. The consultation is intended to help you visualize how a color and finish may appear on your project but are not a guarantee of how paint will look once applied nor are they a guarantee of the suitability of any paint for your intended usage. On-screen and printer color may vary from actual paint colors. Further, the actual appearance of applied paint may vary on a number of factors, such as how the paint is applied, lighting, the surface being painted, angle of sight and so on.

Our goal is to help you make confident color decisions. If you are not satisfied with your color consultation, please contact us at VirtualColor@benjaminmoore.com with details on where the color consultation did not meet your level of satisfaction as soon as possible.

78. What is your cancellation policy?

Consultations must be cancelled at least 48 hours prior to the scheduled appointment to be eligible for a full refund. Cancellations made after the 48-hour mark are subject to a 50% service fee, with a 50% refund.

79. What is your rescheduling policy?

Appointments can be rescheduled without penalty up to 48 hours prior to the scheduled appointment time. Due to scheduling availability and respect to our color consultants, rescheduling appointments is not available within 48 hours of your scheduled appointment.

80. What is your “no show” policy?

While we understand that emergencies happen, our color consultants spend hours of their time preparing for virtual consultations. Clients who “no show” on their appointments without notice will be charged the full consultation fee with no rescheduling option.

81. Who are Benjamin Moore color consultants?

All Benjamin Moore Color & Design experts, also known as our color consultants, have experience in various design disciplines, in addition to extensive experience working with the Benjamin Moore color collections. Our consultants contribute regularly to various media outlets, training opportunities and other venues where color guidance and expertise are desired.

82. Why do you need images of my space?

Photos are the best way for us to understand your space. By getting a feel for the space and the existing elements, our consultants will be able to understand the lighting and other factors that have a substantial effect on color selection. These details will help in reaching color selections that are right for the space, while helping customers move closer to making color decisions.

An image of your space is required for the add-on Image Rendering service. This includes a digital rendering of your space, featuring the color schemes discussed with your Benjamin Moore color consultant. If you’d like to add an image rendering to your consultation, please check the “Image Rendering” add-on box at the time of scheduling.

83. Why do I need to fill out a form? Won’t I be able to give my consultant information about my project during our session?

You’ll likely discuss some of the information included on your consultation form with our consultant, but prior to the appointment your consultant will spend time evaluating colors that will work in your home. By doing pre-work based on the answers shared on the questionnaire, your consultation will be focused on colors that are apt to work in your home, bringing you closer to a color decision. The more detail that can be provided, the better.

84. Can I go to a retailer for this service?

Many Benjamin Moore retailers offer color consulting services in-store and are happy to arrange a face-to-face meeting. Our program is a virtual option that provides access to a Color & Design expert when getting to a store is not possible, or when a virtual meeting is preferable.

85. Are you affiliated with specific Benjamin Moore retailers?

This program is not affiliated with a specific retailer, however as part of your post-consultation package you will receive information on the name and location of the closest Benjamin Moore retailers to you.

86. How do I contact my consultant after our meeting?

After the color consultation, your consultant will reach out with an email recap of the meeting, so you have a record of which colors were discussed during the appointment. After the consultation, you will receive five (5) (for interior projects) and eight (8) (for exterior projects) color swatches in your choice of colors will be mailed to you via USPS.

87. Can I choose an in-person meeting? Can I have a consultant come to my home?

Our color consultations are strictly virtual. If you prefer an in-person meeting, we suggest reaching out to a local Benjamin Moore independent retailer to see if they offer in-home color consulting services.

88. Do you recommend products?

We provide general information on suggested products with links to excellent product information resources on benjaminmoore.com. If there are specific substrates that require specialty products, please include that information in your appointment questionnaire.

89. I did a consult for one room—now I want to do the rest of the house. Can I get a discount?

Currently, our consultations are for a single space, and we are not offering discounts for additional rooms. Should our team decide to add whole-home or multiple-room consultations to our services, we will email past clients to let them know.

90. How many color swatches will I receive?

Customers will receive between five (5) (for interior projects) and eight (8) (for exterior projects) complimentary swatches measuring 4” x 8” after the color consultation (up to a $20.00 value, $2.50 per sample). The swatches will arrive via USPS and a tracking number will be sent once the samples are shipped.

91. I would rather buy wet samples—can I get a discount?

Our half pint samples are available online or in-store at a local Benjamin Moore retailer. At various points in the year we have promotional offers, however we are not offering discounts directly tied to the Virtual Color Consulting program at this time.

92. I was happy with my initial color consult, but I do not like the colors in my space. Can I get a rebate?

Unfortunately, we do not offer rebates or refunds if a customer does not like the color they selected. During the color consultation the consultant will offer three options for your space, leaving the final decision to the customer. To make sure you’ve selected a color you love, we encourage you to sample your colors before you paint with them. Benjamin Moore offers a range of paint samples so you can eliminate the stress of wrong choices, and instead focus on the transformative power that a fresh coat of color brings to your home.

93. What is the best way to take a photo for my color consultation?

High quality, high-resolution photos are the best choice for your consultation. Phone cameras are acceptable, so long as they provide photos at 72dpi. Aim for 1250 pixels in width or height—the bigger the image, the better the rendering.

Ensure the room has good lighting, with natural lighting preferred. The room should be clean and clear from distraction, but leave the items that will stay in the room, such as artwork, window treatments, and rugs. Try to capture the overall room, showing floor to ceiling when possible—landscape photos generally work better than portrait shots.

If you cannot capture the full room, provide multiple photos capturing different areas of the room. Should you add on a digital color rendering to your appointment, we will select the photo that works best.

94. How can I obtain a digital rendering of my space?

For an even better color consultation experience, we offer an optional image rendering service, which can be added to your consultation for an additional $30. This includes a virtual rendering of your space featuring the color schemes discussed with your Benjamin Moore color consultant. To add an image rendering to your consultation, please check the “Image Rendering” add-on box at the time of scheduling. A photo of your space is REQUIRED for a rendering. If you choose to add a rendering to your Virtual Color Consultation, you will receive one (1) photo rendered in the three (3) different color schemes discussed during your call. Image renderings are sent via email 5-7 business days after the consultation.

95. Can I get an additional rendering after the consultation?

Clients are limited to one (1) $30 add-on rendering per appointment, however clients may ask for one (1) round of revision with three (3) additional color schemes for an additional $30 service fee. The revisions must use the same image from the initial rendering. Clients may specify exact colors, ask our experts to come up with more color schemes or a combination of both. If you’d like to see other colors in your space, Benjamin Moore offers the Color a Room tool, where customers can upload an image, mask the surfaces to be painted, and drop in paint colors for consideration. We also offer the Benjamin Moore Color Portfolio® app, which lets you apply paint color to photos of your space, access fan decks, match favorite hues to Benjamin Moore colors and more.

96. Can I get extra swatches?

Color consultation packages include between five (5) (for interior projects) and eight (8) (for exterior projects) color swatches. Additional color samples, including swatch and peel & stick formats, are available for purchase in all colors via our online store.

97: Can I get additional help after my scheduled consultation?

We understand some renovation projects take longer than others. While we will try our best to accommodate your needs, we consider projects closed after six (6) months from your original appointment. Additional help will require another consultation.