A Friendly Welcome
Old-time paint retail salesmen stood ready to answer any and all painting questions.
This picture of the A.W. Levermann paint store in Corsicanna, Texas is from 1934.
Notice the displays of Benjamin Moore products, including special barn paint. Benjamin Moore offered its retailers an unending supply of signs and displays as sales promotion aids.
By 1934, Betty Moore was on the job. This imaginary character, played by a series of actresses, traveled around the country giving lectures and demonstrations on how to select paint and color schemes and answering consumer painting questions.